Brand Marketing Assistant, Franzia & Value Brands (Hybrid)

The Wine Group; Pleasanton (CA); Hybrid; USD 65,000 - 98,000; Full time

Job summary

The Wine Group in Pleasanton, CA, is seeking a Marketing Assistant for Franzia and Value Brands to support day‑to‑day marketing operations. This hybrid role requires coordinating with the marketing team, vendors, and retailers to execute brand initiatives across product, price, place, and promotion.

Ideal candidates have 1–2 years in marketing or related fields, a passion for consumer goods, strong communication skills, and proficiency in Microsoft Office and Creative tools.

Qualifications

• Bachelor’s degree in Marketing, Business, related field, or equivalent work experience.
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Previous experience in Adobe Photoshop, Creative Suite, Canva, and InDesign preferred.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines.
• Flexible when needs and priorities shift.
• Highly articulate and comfortable working with individuals at all levels of the organization.
• Well-honed influencing skills: courage to confidently express an independent point of view.
• Possess intellectual curiosity. Can connect “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design.
• Have astuteness and flexibility. Is pragmatic, adaptable, and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
• Shows passion, energy/endurance, intensity, and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative; always pushing to find new and better ways of working.
• Experience in Nielsen or IRI data preferred.

Responsibilities

• Creative Brand Marketer and Activator: Directs graphic designers and vendors toward consumer needs and translates brand positioning to marketing communications.
• Sales and Retailer Orientation: Creates sales presentations and support materials; manages POS materials.
• Analytical Competency: Analyzes brand data and tracks performance; synthesizes data for stakeholders.
• Budget Management: Understands brand P&L, manages marketing spend and invoicing.
• Entrepreneurial Track Record: Works with limited resources, manages ambiguity, and drives priorities to closure.

Skills

Project management

Communication skills

Influencing skills

Intellectual curiosity

Problem solving

Emerging consumer trends

Adaptability

Education

Bachelor's degree in Marketing, Business, related field

Tools

Microsoft Word/Excel/PowerPoint

Adobe Creative Suite

Canva

InDesign

Job description

The Wine Group in Pleasanton, CA, is seeking a Marketing Assistant for Franzia and Value Brands to support day‑to‑day marketing operations. This hybrid role requires coordinating with the marketing team, vendors, and retailers to execute brand initiatives across product, price, place, and promotion.

Ideal candidates have 1–2 years in marketing or related fields, a passion for consumer goods, strong communication skills, and proficiency in Microsoft Office and Creative tools.