Marketing and Creative Specialist

Wine Industry Expo; Napa, Northern (CA, KY); Hybrid; USD 40,000 - 44,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid Time Off

Job summary

Hess Persson Estates is seeking a Marketing Coordinator to develop and coordinate consumer-facing content and tools for Sales, DTC, and cross-functional teams. The role emphasizes luxury branding, polished design, and timely delivery of assets.

You will support photoshoots, digital and print collateral, and in-house decks while collaborating with Marketing and Sales to maintain brand consistency and drive customer engagement.

Qualifications

• Bachelor's degree preferred in marketing, business analysis, communications, or graphic arts.
• Passion for wine; experience in wine marketing or DTC preferred; certifications a plus.
• Strong written and verbal communication; brand ambassador.

Responsibilities

• Design, branding, POS, and premiums aligned with brand style guidelines.
• Create sales tools and collaborate on decks for sales programs.
• Support digital marketing with photos, assets, and social content planning.
• Coordinate event materials, trainings, tastings, and annual National Sales Meeting in Napa.
• Maintain and update marketing collateral and trade website assets.

Skills

Adobe Creative Cloud

Microsoft Office

Branding

Project management

Cross-functional collaboration

Education

Bachelor's degree preferred

Marketing / Graphic Arts focus

Tools

Photoshop

Illustrator

Job description

About the Job

Hess Persson Estates, a family-owned winery founded in 1978, is led by the next generation of family and supported by a small, dynamic marketing team. We're seeking someone with energy, curiosity, and a growth mindset. Culture and character are our top hiring priorities.

Purpose

Contribute to the Marketing team by developing and coordinating tools for Sales, DTC, and cross-functional teams to create consumer-facing content. The ideal candidate brings skills in graphic design, project management, content creation, attention to detail, and communication—all with a luxury branding perspective. Strong multitasking and cross-department coordination are essential.

We value collaboration, initiative, and fresh ideas—this role is perfect for someone who thrives in a team setting and takes ownership with a positive attitude.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Other duties may be assigned.

Marketing & Sales Support

Under the guidance of the Marketing Manager (MM) and in collaboration with marketing and sales teams:

Design, Branding, Point-of-Sale (POS) & Premiums

• Ensure all creative aligns with Hess Persson Estates' brand/style guidelines.
• Develop POS and premiums with MM, meeting key deadlines.
• Manage print-on-demand agency to keep POS materials current and ready for quarterly focus periods.
• Create sales tools (in-store POS, accolade sheets, score cards, shelf talkers, etc.).
• Partner with Business Insights and MM to produce sell sheets and PPT decks for sales programs.
• Maintain digital assets and support trade website (e.g., winemaker notes, bottle shots, labels, press POS).
• Support quarterly brand strategy presentations.
• Assist with creation and maintaining marketing decks (strategy, program overviews, launches) with a focus on polished professionalism and design.

Creative & Digital Marketing Support

With MM and teams across marketing, hospitality, and procurement:

• Assist with photoshoot prep and asset development.
• Manage proof review timelines for labels/packaging; make minor design edits.
• Collaborate with Digital Marketing Manager on organic social content (Facebook, Instagram, LinkedIn, TikTok) and design digital ads.
• Update digital and print collateral for visitation and hospitality.

Event Support

• Assist with trade trainings and tastings (virtual/in-person), ensuring materials are prepped (wines, glassware, notes).
• Source and ship event materials for remote sales team.
• Occasionally attend and pour at consumer and trade events on and off property.
• Support execution of annual National Sales Meeting in Napa.

QUALIFICATIONS

Education & Experience

• Bachelor's degree preferred; focus in marketing, business analysis, communications, or graphic arts.
• Passion for wine; experience in wine marketing or DTC preferred; certifications a plus.
• Strong written/verbal communication; confident brand ambassador.
• Proficient in Adobe Creative Cloud (Photoshop, Illustrator) and Microsoft Office (Word, PowerPoint, Excel, SharePoint).

Skills & Abilities

• Positive attitude and attention to detail.
• Skilled at managing multiple cross-functional projects and meeting deadlines.
• Curious and proactive in improving systems and processes.
• Committed to personal/professional growth.
• Team player: values collaboration and relationship-building.
• Comfortable in dynamic, small-office environments with matrix management.

PHYSICAL DEMANDS

While performing the duties of this job, you may be asked to lift and move cases of wine (up to 45 lbs.). If this is not possible for you due to a disability, you are still encouraged to apply.

COMPENSATION, BENEFITS & PERKS

• Competitive hourly rate of pay.
• Comprehensive benefits package that includes medical, dental, and vision insurance.
• Short- and long-term disability, AD&D, and life insurance plans 100% paid by the employer.
• 401(k) plan with a 100% company match up to the first 6% an employee contributes.
• Paid Time Off (starting at 3 weeks vacation accrual, 5 sick days, and 10 paid holidays).
• Wine Club Membership to Hess Persson Estates (per availability of the wines).
• Employee wine discount.
• A work environment where you can be your authentic self and be a part of a winning team!

This role’s compensation is anticipated to fit within the range of $29-$32.50/hour. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge, and education.

Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at 707-265-3487.

Want to learn more about our brands and the company? Check us out online!

Hess Persson Estates: https://www.hessperssonestates.com