Marketing Assistant

Modern-Automotive-Network-LL; Winston-Salem (NC); On-site; USD 38,000 - 52,000; Full time

Job summary

Modern Support Center in Winston-Salem, NC is seeking a Marketing Assistant to support Fixed Ops marketing across all channels and handle essential administrative duties. You will integrate with the marketing team to drive digital, social, traditional, and community relations efforts.

Key responsibilities include establishing marketing processes, managing budgets, co-op submissions, and lead distribution for in-store materials. Some travel may be required.

Qualifications

• Bachelor’s degree in Marketing or Business preferred.
• Familiar with digital, web, social, email, and traditional marketing.
• Ambitious and goal-oriented; ready to roll up sleeves.
• Strong teamwork and collaboration.
• Attention to detail required.
• Occasional travel regionally to our network of stores.
• Knowledge of social media metrics, Google Analytics, SEO/SEM is a plus.

Responsibilities

• Owns budget tracking and monthly/quarterly/annual reporting.
• Supports marketing strategies for Fixed Ops across channels.
• Processes co‑op submissions and tracks spending.
• Lead management for in-store and on‑lot materials.
• Assists with community events and represents the Modern brand.
• Supports digital, social, and traditional marketing tasks.
• Gathers monthly incentives updates from GMs and summarizes.

Skills

Marketing basics

Digital marketing

Social metrics

Google Analytics

SEO/SEM

Microsoft Office

Teamwork

Detail orientation

Education

Bachelor's degree in Marketing

Tools

Microsoft Excel

PowerPoint

Job description

Modern Support Center
Winston‑Salem, NC 27103, USA

Description

Marketing Assistant

This role will have two primary responsibilities. First, in partnership with the Director, help establish process and procedure for Fixed Ops marketing. Then support all Fixed Ops marketing strategies and tactics across all communication touchpoints. Second, this role is crucial in supporting the marketing team with key administrative duties and support as necessary. This person will be integrated across the marketing team and all that we do across Digital, Social, Traditional, and Community Relations.

Key Responsibilities:

• Budgets
  • Owns tracking of the budget and reporting out accordingly on a monthly, quarterly, and annual basis
  • Actualizes and monitors invoices accordingly in conjunction with finance
  • Works in partnership with external partners on any billing and/or disputes
• Fixed Ops
  • Helps to establish process and procedures for the marketing team, and external and internal partners to support marketing initiatives for Service and Parts marketing
  • Supports marketing strategy and tactics for Fixed Ops after program is up and running
• Co-Op
  • Processes co‑op submissions
  • Tracks co‑op against spending/budget to ensure programs with OEMs
• In‑Store Marketing Materials
  • Lead management and distribution of inventory of in‑store and on‑lot marketing materials for network of stores
• Community Relations
  • Assists with preparations for community events
  • Participates in community events where and when applicable as needed
  • Represents the Modern brand in accordance with company policy
• Digital, Social, and Traditional Marketing Support
  • Supports each piece as needed in order to learn how the business runs
    • Including but not limited to: reporting, follow‑up calls, troubleshooting, SWOT analysis
  • Helps to ensure a centralized marketing department supporting our network of dealerships
  • Primary point of contact beginning of each month to gather updates on incentives and deals from the GMs. Will produce and keep a summary each month per store for team and external partners

Required Skills, Experience, and Education

• Familiar with the fundamentals of marketing
• Understands the basics of digital, web, social, email, and traditional marketing
• This person must be ambitious and goal‑oriented, but willing roll‑up their sleeves and get the work done
• Must work well with a team dynamic and embraces collaboration
• Attention to detail is vital
• Competent in Microsoft Office: Word, Excel, Powerpoint
• Familiarity with social media metrics, Google analytics, SEO/SEM, digital display are all a plus
• Occasional travel regionally to our network of stores
• Potential travel to external partners
• Bachelor’s degree in Marketing or Business administration preferred but not required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.