Marketing Assistant

Modern Auto Group; Winston-Salem (NC); On-site; USD 38,000 - 52,000; Full time

Job summary

Modern Support Center in Winston‑Salem, NC is seeking a Marketing Assistant to support Fixed Ops marketing and administrative duties across Digital, Social, Traditional, and Community Relations. You will partner with the Director to establish marketing processes and ensure cohesive campaigns across all touchpoints.

You will manage budgets, assist with invoicing, co‑op submissions, and monthly incentive updates from GMs, while supporting the team with reporting and analysis to optimize marketing

Qualifications

• Fundamentals of marketing knowledge.
• Familiar with digital, web, social, email, and traditional marketing.
• Ambitious and goal‑oriented, but willing to roll up sleeves and get the work done.
• Works well with a team and embraces collaboration.
• Attention to detail is vital.
• Proficient in Microsoft Office: Word, Excel, PowerPoint.
• Familiarity with social media metrics, Google Analytics, SEO/SEM, digital display is a plus.
• Occasional regional travel to store network.
• Bachelor’s degree in Marketing or Business Administration preferred but not required.

Responsibilities

• In partnership with the Director, help establish process and procedures for Fixed Ops marketing.
• Support all Fixed Ops marketing strategies across digital, social, traditional, and Community Relations touchpoints.
• Assist with budgeting, invoicing, and partnership coordination with finance and vendors.
• Process Co‑op submissions and track spending to ensure OEM programs.
• Lead distribution and management of in‑store marketing materials across the store network.
• Assist community events and represent the Modern brand per policy.
• Provide marketing support and reporting, including SWOT analysis and routine updates for the GM team.
• Be the primary contact early each month to gather incentives and deals updates from GMs.

Skills

Marketing basics

Digital marketing

Team collaboration

Attention to detail

MS Office

Social media metrics

SEO/SEM

Travel willingness

Education

Bachelor’s degree in Marketing or Business Administration

Tools

CRM software

Canva

Google Analytics

Job description

Modern Support Center
Winston‑Salem, NC 27103, USA

Description

Marketing Assistant

This role will have two primary responsibilities. First, in partnership with the Director, help establish process and procedure for Fixed Ops marketing. Then support all Fixed Ops marketing strategies and tactics across all communication touchpoints. Second, this role is crucial in supporting the marketing team with key administrative duties and support as necessary. This person will be integrated across the marketing team and all that we do across Digital, Social, Traditional, and Community Relations.

Key Responsibilities:

• Budgets
  • Owns tracking of the budget and reporting out accordingly on a monthly, quarterly, and annual basis
  • Actualizes and monitors invoices accordingly in conjunction with finance
  • Works in partnership with external partners on any billing and/or disputes
• Fixed Ops
  • Helps to establish process and procedures for the marketing team, and external and internal partners to support marketing initiatives for Service and Parts marketing
  • Supports marketing strategy and tactics for Fixed Ops after program is up and running
• Co-Op
  • Processes co‑op submissions
  • Tracks co‑op against spending/budget to ensure programs with OEMs
• In‑Store Marketing Materials
  • Lead management and distribution of inventory of in‑store and on‑lot marketing materials for network of stores
• Community Relations
  • Assists with preparations for community events
  • Participates in community events where and when applicable as needed
  • Represents the Modern brand in accordance with company policy
• Digital, Social, and Traditional Marketing Support
  • Supports each piece as needed in order to learn how the business runs
    • Including but not limited to: reporting, follow‑up calls, troubleshooting, SWOT analysis
  • Helps to ensure a centralized marketing department supporting our network of dealerships
  • Primary point of contact beginning of each month to gather updates on incentives and deals from the GMs. Will produce and keep a summary each month per store for team and external partners

Required Skills, Experience, and Education

• Familiar with the fundamentals of marketing
• Understands the basics of digital, web, social, email, and traditional marketing
• This person must be ambitious and goal‑oriented, but willing roll‑up their sleeves and get the work done
• Must work well with a team dynamic and embraces collaboration
• Attention to detail is vital
• Competent in Microsoft Office: Word, Excel, Powerpoint
• Familiarity with social media metrics, Google analytics, SEO/SEM, digital display are all a plus
• Occasional travel regionally to our network of stores
• Potential travel to external partners
• Bachelor’s degree in Marketing or Business administration preferred but not required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.