Digital Marketing Coordinator

Kirby Company; Cleveland (OH); On-site; USD 42,000 - 60,000; Full time

Job summary

Kirby Company is seeking a Digital Marketing Coordinator to support campaign coordination, content updates, and ecommerce initiatives. This role suits an organized, detail‑oriented early‑career marketer who thrives in a fast‑paced setting that blends corporate marketing with manufacturing‑based product support.

The Coordinator will assist with campaign coordination, social media scheduling, reporting, website updates, and cross‑functional project tracking.

Qualifications

• Bachelor's or associate degree in Marketing, Communications, Business, or related field.
• 0–2 years of experience in marketing, communications, social media, ecommerce, or related internship/co-op.
• Strong organizational skills and attention to detail.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office or Google Workspace.
• Willingness to learn digital tools and marketing platforms.

Responsibilities

• Assist with the coordination and launch of digital marketing campaigns across email, social media, paid media, and ecommerce channels.
• Schedule and publish social media content according to the editorial calendar.
• Assist with updates to product listings, promotions, landing pages, and website content.
• Pull basic performance reports from marketing platforms and help organize results for review.
• Work closely with the Digital Marketing Manager, creative team, ecommerce team, and agency partners as needed.

Skills

Strong organizational skills

Attention to detail

Strong written and verbal comunicatioN

Willingness to learn digital tools

Education

Associate’s degree or Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Google Workspace

Job description

The Digital Marketing Coordinator supports the execution of digital marketing campaigns, content updates, and e-commerce initiatives. This role is well suited for an early-career marketing professional who is organized, detail-oriented, and eager to learn in a fast-paced environment that blends corporate marketing with manufacturing-based product support.

The Coordinator will assist with campaign coordination, social media scheduling, reporting, website updates, and cross-functional project tracking. This position offers hands-on exposure to digital marketing, brand execution, ecommerce, and campaign operations.

Duties & Responsibilities

Campaign Support

• Assist with the coordination and launch of digital marketing campaigns across email, social media, paid media, and ecommerce channels.
• Help track campaign timelines, deliverables, and approvals to keep projects on schedule.
• Support the upload, organization, and trafficking of creative assets and content.

Content & Social Media

• Schedule and publish social media content according to the editorial calendar.
• Assist with basic copywriting, proofreading, and content updates across digital channels.
• Help gather and organize product photos, videos, and marketing materials for campaign use.
• Monitor social media engagement and flag trends, questions, or comments for review.

Ecommerce & Website Support

• Assist with updates to product listings, promotions, landing pages, and website content.
• Support ecommerce campaigns by helping coordinate assets, links, and promotional details.
• Help maintain accuracy of digital product and promotional information across platforms.

Reporting & Administration

• Pull basic performance reports from marketing platforms and help organize results for review.
• Track deadlines, status updates, and marketing requests across projects.
• Support meeting preparation, note-taking, and follow-up on action items.
• Maintain organized digital files, calendars, and campaign documentation.

Cross-Functional Support

• Work closely with the Digital Marketing Manager, creative team, ecommerce team, and agency partners as needed.
• Help route questions, gather approvals, and keep communication flowing between departments.
• Provide general support on special projects and marketing initiatives.

Required Qualifications

• Associate’s degree or Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0–2 years of experience in marketing, communications, social media, e-commerce, or related internship/co-op experience.
• Strong organizational skills and attention to detail.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office or Google Workspace.
• Willingness to learn digital tools and marketing platforms.

Preferred Qualifications

• Internship, co-op, or part-time experience in marketing or communications.
• Familiarity with social media platforms, email marketing, or website content management.
• Basic understanding of digital marketing metrics or reporting.
• Interest in consumer products, e-commerce, or brand marketing.

Physical Requirements

• Primarily office-based work. May require occasional walking, standing, and moving between office and manufacturing areas.
• Must be able to manage computer-based work for extended periods and occasionally handle printed materials, product samples, or marketing collateral.
• Regular use of phones, computers, and standard office equipment.