Marketing Asset Manager

MOCA Systems, Inc.; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

MOCA Systems, Inc. is seeking a Marketing Asset Manager to optimize how customers discover information and engage with our software and services across MOCA, Touchplan, and MOCA Services sites.

You will design pages in WordPress with Elementor, manage branding assets, and drive data-informed improvements to navigation, content hierarchy, and conversion paths for desktop and mobile.

This remote role targets candidates in the eastern or central US time zones.

Qualifications

• Experience managing WordPress-based websites with Elementor.
• Strong ability to translate business goals into navigable web content.
• Remote work ability in US eastern or central time zones.

Responsibilities

• Map key visitor journeys and optimize navigation and content flows.
• Design and build pages in WordPress with Elementor; ensure responsive layouts.
• Use analytics tools (GA4, MS Clarity) to identify friction and prioritize improvements.
• Coordinate with marketing operations to verify tracking and lead routing.

Tools

WordPress

Elementor

Job description

Title: Marketing Asset Manager

Location: Remote (eastern or central US time zone-based)

Position Summary: MOCA is seeking a Marketing Asset Manager to improve how prospective and current customers find information, understand our software and services, and take the next step across our corporate, Touchplan, and MOCA Services websites. This hands-on role combines website design, WordPress and Elementor expertise, and making data-informed improvements to the customer journey.

You will turn business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, you will own day-to-day website execution and maintain a prioritized plan for improving usability and conversion performance. You will also manage and maintain our marketing and brand assets, ensuring materials remain current, organized, and consistent with approved branding and messaging. While this is a remote position, the company is seeking an applicant located in either the eastern or central time zone of the United States.

Customer Journey and Website Design

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
• Design and build pages and landing pages in WordPress using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
• Create reusable page templates and components that support consistent branding and efficient updates across the websites.

Website Performance and Conversion

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.

WordPress Management and Website Quality