Marketing Asset Manager

MOCA Systems, Inc.; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

MOCA Systems, Inc. is seeking a Marketing Asset Manager to enhance how customers discover information, understand MOCA software, and move toward a conversion.

You will lead WordPress/Elementor edits, improve navigation, and own the content journey across MOCA’s corporate, Touchplan, and MOCA Services sites. You will collaborate with marketing and external developers to prioritize usability and conversion initiatives, maintain brand assets, and ensure content remains current and on-brand.

Qualifications

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred.
• At least three years of relevant experience in website management, digital design, or digital marketing, with direct responsibility for improving business websites.
• Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting.
• A portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements.
• Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.
• Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes.
• Strong editing, quality assurance, and project management skills, with the ability to manage competing requests and collaborate with marketing, sales, and development teams.
• Strong attention to detail, practical problem-solving abilities, and excellent written and verbal communication skills.

Responsibilities

• Map key visitor journeys and identify navigation barriers to action.
• Recommend improvements to site structure, navigation, and CTAs.
• Design and build pages in WordPress using Elementor with responsive layouts.
• Create reusable templates to support consistent branding.

Skills

WordPress

Elementor

UX design

Conversion optimization

Google Analytics 4

Google Search Console

Accessibility

Communication skills

Education

Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field

Tools

Pardot

Figma

Adobe design tools

Yoast/SEO tools

Flywheel hosting

HTML/CSS

Job description

Title: Marketing Asset Manager

Location: Remote (eastern or central US time zone-based)

Position Summary

MOCA is seeking a Marketing Asset Manager to improve how prospective and current customers find information, understand our software and services, and take the next step across our corporate, Touchplan, and MOCA Services websites. This hands-on role combines website design, WordPress and Elementor expertise, and making data-informed improvements to the customer journey.

You will turn business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, you will own day-to-day website execution and maintain a prioritized plan for improving usability and conversion performance. You will also manage and maintain our marketing and brand assets, ensuring materials remain current, organized, and consistent with approved branding and messaging. While this is a remote position, the company is seeking applicant located in either the eastern or central time zone of the United States.

Essential Functions

Customer Journey and Website Design

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities
• Design and build pages and landing pages in WordPress using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts
• Create reusable page templates and components that support consistent branding and efficient updates across the websites

Website Performance and Conversion

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement

WordPress Management and Website Quality

• Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings. Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers
• Test pages, navigation, links, and forms across browsers and devices. Apply accessibility practices for headings, contrast, alternative text, keyboard access, and form labels, and coordinate remediation with developers
• Monitor page speed and site health, optimize images and page assets, and collaborate regularly with developers to identify, prioritize, and resolve performance and technical issues

Search Visibility and Content

• Apply on-page SEO practices, including descriptive page titles, meta descriptions, logical headings, and internal links. Monitor indexing and crawl issues and coordinate technical fixes with developers as needed
• Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors. Keep claims, statistics, client logos, and resource links current

Digital Asset Management and Brand Support

• Maintain website design standards and document reusable templates and publishing practices. Apply approved brand guidelines consistently across digital content
• Support the organization and upkeep of marketing assets, ensuring teams can find current, approved versions
• Package emails and newsletters using approved copy and assets. Build and format email layouts, apply brand standards, and test mobile display, links, and calls to action. Coordinate with marketing operations on audience targeting and sending

Qualifications/Experience - Required

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred
• At least three years of relevant experience in website management, digital design, or digital marketing, with direct responsibility for improving business websites
• Demonstrated hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting
• A portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements.
• Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization
• Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes
• Strong editing, quality assurance, and project management skills, with the ability to manage competing requests and collaborate with marketing, sales, and development teams
• Strong attention to detail, practical problem-solving abilities, and excellent written and verbal communication skills

Qualifications/Experience - Preferred

Experience with B2B software, professional services, and/or the AEC industry; Elementor; basic HTML and CSS; Pardot/MCAE, Figma or Adobe design tools; behavior analysis or usability testing tools; and marketing automation or CRM integrations. Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush is helpful.

About MOCA Systems, Inc.

MOCA Systems, Inc. (MSI) is a leading services and software provider for the Architecture, Engineering, and Construction industry. MSI delivers innovative solutions to Owners, Engineers, Architects, and Contractors working on some of the world’s largest, most complex construction projects. A profitable firm with offices across the United States and partners around the globe, MSI’s services and technology offerings ensure that projects are delivered on time and on budget and fulfill all Owner expectations. To learn more, visit mocasystems.com.

Our Solutions

Touchplan

Touchplan is the premier software offering of MOCA Systems, Inc. Used on the most projects, by the most users, to optimize the largest construction volume, Touchplan is the number one production planning and analytics platform. The real-time, cloud-based solution uses the collaborative foundation of the Last Planner System to prevent schedule and budget slippage. It also provides Owners and Contractors the instant insights they need to track progress and anticipate problems on projects. To learn more, visit touchplan.io.

MOCA Services

MOCA Services is a full-service provider for Owners in the design and construction industry. Our battle-tested programs help clients make their projects successful from project ideation, through construction, and to occupancy. MOCA Services is relationship-focused and provides solutions for on time, on budget, and on scope delivery of large, complex, and socially important projects. To learn more, visit mocaservices.com.

Equal Opportunity Employer Statement

MOCA Systems, Inc. (“MSI”) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind: MSI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment-related activities at MSI are based on business needs, job requirements and individual qualifications, without regard to sex, race, color, religion, national origin, ancestry, age, medical condition, disability, sexual orientation, gender identity or expression (including transgender status), veteran status, or marital status (except where certain characteristics are essential bona fide occupational requirements or where a disability is a bona fide occupational disqualification), or any other status protected by the laws or regulations in the locations where we operate. MSI will not tolerate discrimination or harassment based on any of these characteristics. MSI encourages applicants of all ages.