Marketing Asset Manager

MOCA Services; United States; A distancia; USD 85.000 - 115.000; Jornada completa

Descripción de la vacante

MOCA Services is seeking a Marketing Asset Manager to improve how customers find information, understand our software, and take the next step across MOCA and Touchplan websites. This hands-on role combines website design, WordPress and Elementor expertise, and data-informed improvements to the customer journey.

You will own day-to-day website execution and maintain a prioritized plan for improving usability and conversion performance.

Formación

• Experience designing and building pages in WordPress using Elementor.
• Ability to map visitor journeys and optimize navigation.
• Data-driven approach using analytics to inform improvements.
• Experience coordinating with marketing, design, and external developers.

Responsabilidades

• Own day-to-day website execution and maintain a prioritized improvement plan.
• Manage and maintain marketing and brand assets.
• Design and build pages and landing pages in WordPress with Elementor.
• Improve usability and conversion performance across desktop, tablet, and mobile.
• Coordinate tracking, CRM connections, and lead routing.

Conocimientos

Website design

Conversion optimization

Data-driven decision making

A/B testing

UX optimization

Herramientas

WordPress

Elementor

Descripción del empleo

Title: Marketing Asset Manager

Location: Remote (eastern or central US time zone-based)

Position Summary: MOCA is seeking a Marketing Asset Manager to improve how prospective and current customers find information, understand our software and services, and take the next step across our corporate, Touchplan, and MOCA Services websites. This hands-on role combines website design, WordPress and Elementor expertise, and making data-informed improvements to the customer journey.

You will turn business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, you will own day-to-day website execution and maintain a prioritized plan for improving usability and conversion performance. You will also manage and maintain our marketing and brand assets, ensuring materials remain current, organized, and consistent with approved branding and messaging. While this is a remote position, the company is seeking an applicant located in either the eastern or central time zone of the United States.

Customer Journey and Website Design

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
• Design and build pages and landing pages in WordPress using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
• Create reusable page templates and components that support consistent branding and efficient updates across the websites.

Website Performance and Conversion

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.

WordPress Management and Website Quality