Marketing Application Systems Analyst - Remote

Sentara Health; Norfolk (VA); Hybrid; CAD 109,000 - 169,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401k/403b with employer match

Paid Time Off

Job summary

Sentara Health is hiring a Marketing Application System Analyst to optimize CRM applications and digital marketing programs. The role focuses on data collection, segmentation and analytics to support CRM marketing and sales campaigns.

A Bachelor's degree is required, with 2+ years in digital marketing and experience in healthcare, Salesforce, and SQL highly preferred. This is a fully remote position within the U.S.

Qualifications

• Bachelor's Degree (Required)
• Minimum 2 years experience in digital marketing and analytics
• Experience using SQL
• Experience in healthcare industry
• Experience using Salesforce

Responsibilities

• Collect, organize, segment, analyze, score and model data for CRM marketing programs.
• Create and manage databases, performance reports and customer analytics.
• Support the digital setup, execution and analysis of CRM marketing and sales campaigns.
• Optimize CRM applications, digital campaigns and electronic marketing programs.

Skills

Digital analytics

CRM marketing

Multi-channel marketing

Healthcare industry experience

Education

Bachelor's Degree

Tools

SQL

Salesforce

Power BI

Adobe CJA

Job description

Overview:

Sentara is hiring for a Marketing Application System Analyst!

City/State

Norfolk, VA

Work Shift

First (Days)

Overview:

Sentara is hiring for a Marketing Application System Analyst!

This position is fully remote.

Overview

Acts as a critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns, and electronic marketing programs. This position will specifically support the digital setup, execution, and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation, analysis, scoring, and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytics.

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Education

• Bachelor's Degree (Required)
  
  
  

Certification/Licensure

• Google Data Analytics Professional Certificate (Preferred)
• Microsoft Certified Power BI (Preferred)
• Adobe Customer Journey Analytics (CJA) (Preferred)
  
  
  

Experience

• Required to have a minimum of 2 years of experience working in digital marketing and analytics
• Required to have experience using SQL
• Required to have experience working in the healthcare industry
• Required to have experience using in Salesforce
  
  
  

We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full-time employment is $76,273.60 - $118,872.00 annually. Additional compensation may be available for this role, such as shift differentials, on-call pay, shift premiums, extra-shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full-time colleague working 2,080 hours annually. Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits.

Benefits: Caring For Your Family and Your Career

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Pet Insurance
• Legal Resources Plan
• Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.
  
  
  

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission “to improve health every day,” this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.