Marketing and Sales Specialist Sep 30, 2026

Hot 103; Las Cruces (NM); On-site; USD 42,000 - 65,000; Full time

Job summary

Adams Media in Las Cruces, NM is seeking a result-driven Marketing and Sales Specialist to develop and execute marketing plans for clients, manage relationships, and drive sales through outreach. The role requires strong communication and a passion for community engagement, with familiarity in radio programming a plus.

The candidate will create comprehensive marketing strategies, lead in-person client meetings, and maintain a CRM pipeline while collaborating with internal teams to draft

Qualifications

• Strong interpersonal and communication skills.
• Ability to create and deliver engaging presentations.
• Proficient in Microsoft Office, Power Point, and CRM software.
• Familiarity with radio communication and programming is a plus.

Responsibilities

• Develop comprehensive marketing strategies tailored to clients needs.
• Analyze market trends and client feedback to refine marketing efforts.
• Schedule and lead meetings with clients to present marketing strategies and proposals.
• Build strong relationships through effective face to face communication.
• Serve as the primary point of contact for assigned clients and monitor satisfaction.
• Draft and present compelling proposals that align with client objectives.
• Prospect and reach out to potential clients through cold calling to generate new business opportunities.
• Collaborate with internal teams to ensure proposals meet expectations.
• Utilize programming knowledge to enhance marketing strategies.
• Stay updated on industry trends and advancements in radio technology.
• Actively participate in civic organizations and volunteer work to promote brand visibility and community involvement.

Skills

Interpersonal skills

Presentation skills

Communication

Radio knowledge (plus)

Education

High School Diploma

Tools

Microsoft Office

PowerPoint

CRM software

Job description

LAS CRUCES, NM – Seeking a result-driven Marketing and Sales Specialist to join the Adams Media team. The ideal candidate will be responsible for developing and executing marketing plans for clients, managing client relationships, and driving sales through various outreach methods. This role requires strong communication skills, a passion for community engagement, and proficiency in radio communication and programming.

Responsibilities

Creating Marketing Plans:

• Develop comprehensive marketing strategies tailored to clients needs
• Analyze market trends and client feedback to refine marketing efforts

Conducting In-Person Meetings:

• Schedule and lead meetings with clients to present marketing strategies and proposals
• Build strong relationships through effective face to face communication

Managing Clients:

• Serve as the primary point of contact for assigned clients
• Monitor client satisfaction and address ANY concerns

Creating Proposals:

• Draft and present compelling proposals that align with client objectives
• Collaborate with internal teams to ensure proposals meet expectations

Cold Calling

• Prospect and reach out to potential clients through cold calling to generate new business opportunities
• Maintain a pipeline of leads and track interactions in the CRM system

Radio Communication and Programming

• Utilize programming knowledge to enhance marketing strategies
• Stay updated on industry trends and advancements in radio technology

Community Engagement

• Actively participate in civic organizations and volunteer work to promote brand visibility and community involvement
• Build partnerships with local organizations to enhance community engagement

Qualifications

Education

High School Diploma required, further education in marketing, communications or a related field preferred

Experience

• Entry-level: 2 to 5 years of experience in sales and marketing
• Senior-level: 10 years plus experience in sales with a proven track record of exceeding sales goals

Skills

• Strong interpersonal and communication skills
• Ability to create and deliver engaging presentations
• Proficient in Microsoft Office, Power Point, and CRM software
• Familiarity with radio communication and programming is a plus