Account Executive

RadioJobs; North Carolina; Hybrid; USD 42,000 - 62,000; Full time

Job summary

RadioJobs in Lenoir, NC is seeking a Marketing Specialist to sell digital and radio campaigns across a range of digital products and radio stations.

You will work directly with the General Manager of the radio stations, manage client expectations, prepare proposals, and coordinate with the graphics and support teams to deliver campaigns on time.

This role emphasizes building relationships, achieving revenue goals, and maintaining a strong billing book of business.

Qualifications

• Organization and follow-through are critical skills for this position.
• Strong work ethic, self-motivated and high achiever with a sales drive.
• Professional demeanor; comfortable presenting to and interacting directly with clients.
• Demonstrates the ability to collaborate with various team environments with dynamic priorities and deadlines.
• Quick-witted, understanding and offering solutions regarding responsibilities.
• In-depth knowledge of performance marketing with focus on radio and digital capabilities.
• Self-motivated and strategic thinker with a bias towards action while being a strong team player.
• Ability to thrive under pressure in a fast-paced environment.

Responsibilities

• Account Management: supports client needs and communicates with clients.
• Go on in-field calls to create digital and radio campaigns for prospects.
• Achieve revenue goals and manage billing with GM guidance.
• Process requests for proposals, insertion orders, and reporting (digital only).
• Track campaign timelines and deadlines for launches.
• Coordinate with graphics team to meet ad deadlines.
• Maintain knowledge of radio and digital products through training.
• Monitor campaigns to meet impression goals and adjust priorities.

Skills

Account management

Sales drive

Client communication

Campaign coordination

Time management

Team collaboration

Problem solving

Strategic thinking

Education

Bachelor's degree in Communications/Marketing

Equivalent work experience

Job description

This is the ideal role for a marketing professional who is looking to join a growing digital and radio business. As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across a wide range of digital products and radio stations in Lenoir, NC. Marketing Specialist to work directly with the General Manager of the radio stations.

Essential Duties and Responsibilities:

• Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.
• Going on in-field calls with prospective clients utilizing the sales process of creating digital and radio campaigns for prospective clients utilizing the Client Needs Analysis, Client Solution Presentations to Closing of the Sale.
• Ability to achieve revenue goals and expectations without hesitation.
• Responsible for building and maintaining a billing book of business with guidance and training from the General Manager.
• Work with the support team in processing requests for proposals, insertion orders, sample spec ads and reporting. (for digital only)
• Project Management: the ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches.
• Continuity with graphics team: Ensure all ads are being worked on and deadlines are being achieved so all schedules can run on time.
• Maintain working knowledge of radio and digital products offered by the company through continuous training.
• Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate.
• Campaign Reports: At month end, review performance reports for all digital and radio campaigns and present results to the client.
• Client communication: Work directly with clients to ensure campaign execution and performance meet their standards.

Qualifications:

• Organization and follow-through are critical skills for this position. Logical, process-oriented person, who is effective and strategically contributes to campaigns.
• Strong work ethic, self-motivated and high achiever with a sales drive.
• Professional demeanor; comfortable presenting to and interacting directly with clients.
• Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines.
• Quick-witted, understanding and offering solutions regarding various responsibilities.
• In-depth knowledge of performance marketing with special focus on radio and digital capabilities.
• Self-motivated and strategic thinker with a bias towards action while also being a strong team player.
• Ability to thrive under pressure and ability to work in a fast-paced environment.
• Strong partnership and influencing skills.
• Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies.
• Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience.
• Minimum experience working in sales: 1-3 years preferred.