Marketing And Sales Representative

RootLantern Technologies; United States; Remote; USD 60,000 - 120,000; Full time

Job summary

RootLantern Technologies is seeking a sales and marketing professional with EdTech experience to identify institute customers, demonstrate the platform, generate qualified leads and convert opportunities into paying customers.

You will plan marketing campaigns, analyze results, gather market feedback, and work directly with the founders to sharpen our sales strategy while traveling to meet decision-makers as needed.

Qualifications

• 2-5 years of sales and marketing experience in education technology.
• Proven ability to generate leads and convert prospects to customers.
• Strong presentation, negotiation and relationship-building skills.
• Experience planning and analysing lead-generation campaigns and reporting results.
• Familiarity with CRM tools and digital marketing metrics.

Responsibilities

• Identify institute customers and conduct online and in-person product demonstrations.
• Generate leads through visits, calls, email, networks and education events; manage sales through close.
• Plan and analyze marketing campaigns; track spend, leads, demos and CAC.
• Gather market feedback and help founders refine product positioning and market entry.
• Submit weekly reports and maintain clear next steps for opportunities.

Skills

Lead generation

Sales demonstrations

CRM usage

Digital marketing analytics

Negotiation

Communication

Hindi English bilingual

Education

Bachelor's degree

Marketing or business qualification (adv.)

Job description

Role Overview

We are looking for a sales and marketing professional with experience promoting EdTech products. You will identify potential institute customers, conduct product demonstrations, generate qualified leads and convert opportunities into paying customers.

You will also plan and analyze marketing campaigns, gather market feedback and work directly with the founders to improve our sales and marketing strategy.

Key Responsibilities

1. Product Demonstrations & Institute Engagement

• Connect with institute owners, directors, academic heads and other decision-makers.
• Understand each institutes challenges and deliver relevant online and in-person product demonstrations.
• Explain how the platform can support the institute's academic and operational requirements.
• Handle product queries and objections, and coordinate technical discussions when needed.

2. Lead Generation & Sales Conversion

• Generate leads through institute visits, calls, email, professional networks, social media, referrals and education events.
• Qualify prospects based on their requirements, decision-making process, budget and purchase timeline.
• Manage the sales process from initial outreach through demonstrations, proposals, negotiations and closure.
• Maintain timely follow-ups and accurate lead records in a CRM.
• Coordinate with the product and support teams for customer onboarding.

3. Marketing Campaign Planning & Analysis

• Plan and execute targeted digital and local outreach campaigns within approved budgets.
• Coordinate campaign messaging, creatives and landing-page requirements with internal teams or external partners.
• Track campaign spending, qualified leads, demo bookings, conversions and customer acquisition cost.
• Recommend improvements to targeting, messaging and channel selection based on results.
• Evaluate campaigns by the quality of institute enquiries and resulting sales.

4. Marketing Strategy & Market Research

• Recommend target locations, institute segments, outreach channels and partnership opportunities.
• Monitor competitor products, pricing, positioning and promotional activities.
• Gather feedback on product features, pricing, buying objections and unmet institute needs.
• Share actionable inputs with the founders to improve product positioning and market entry.
• Identify opportunities for referrals, customer testimonials and case studies.

5. Reporting & Coordination

• Submit weekly reports covering outreach, qualified leads, demos, pipeline, sales and campaign performance.
• Maintain clear next steps for every active sales opportunity.
• Coordinate customer requirements with the product team and communicate commitments accurately.

Required Experience & Skills

• 2-5 years of relevant sales and marketing experience, including experience with EdTech products.
• Demonstrated ability to generate leads, present products and convert prospects into customers.
• Strong communication, presentation, negotiation and relationship-building skills.
• Practical experience planning or managing lead-generation campaigns and analyzing results.
• Familiarity with CRM tools, Excel or Google Sheets, and digital marketing reporting.
• Ability to communicate effectively in Hindi and English; regional-language proficiency is an advantage.
• Willingness to travel, meet institute decision-makers and work independently.
• Bachelor's degree in any discipline; a business or marketing qualification is an advantage.