Marketing and Sales Director

Regency at Augusta; Fishersville (VA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Paid Time Off

Wellness programs

Job summary

Regency at Augusta in Fisherville, VA, is seeking a Marketing and Sales Director to lead our community marketing and sales program for Assisted Living and Memory Care services. Join our strong leadership team and help drive occupancy and care excellence.

You will build relationships with local professionals, manage CRM and tours, and coordinate marketing channels, campaigns, and follow-up to convert inquiries into residents, while upholding our mission of love, compassion and dignity.

Qualifications

• 3+ years in sales, marketing, or community outreach.
• Experience in Assisted/Memory care living preferred.
• Strong communication and interpersonal abilities.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the community marketing and sales program to achieve resident occupancy.
• Foster relationships with physicians, senior centers, and home health providers.
• Promote a positive social media presence reflecting the mission and values.
• Oversee marketing channels including paid ads, digital and traditional outreach.
• Align marketing and sales through lead generation and revenue-driving campaigns.
• Deliver tours for prospective residents and families with warmth and care.
• Implement follow-up strategies to nurture inquiries.
• Manage the CRM to track leads and optimize efforts.

Skills

Sales & Marketing

Communication

Interpersonal skills

Market analysis

Tools

Paycom

Job description

Regency at Augusta in Fisherville, VA, is hiring a Marketing and Sales Director to sell Assisted Living and Memory Care services. Join our strong leadership team!

Responsibilities:

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversee a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implement follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements:

• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Ability to analyze market trends and make data-driven decisions
• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)