Senior Living Marketing & Sales Director - Occupancy Growth

Regency at Augusta; Fishersville (VA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Paid Time Off

Wellness programs

Job summary

Regency at Augusta in Fisherville, VA, is seeking a Marketing and Sales Director to lead our community marketing and sales program for Assisted Living and Memory Care services. Join our strong leadership team and help drive occupancy and care excellence.

You will build relationships with local professionals, manage CRM and tours, and coordinate marketing channels, campaigns, and follow-up to convert inquiries into residents, while upholding our mission of love, compassion and dignity.

Qualifications

• 3+ years in sales, marketing, or community outreach.
• Experience in Assisted/Memory care living preferred.
• Strong communication and interpersonal abilities.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the community marketing and sales program to achieve resident occupancy.
• Foster relationships with physicians, senior centers, and home health providers.
• Promote a positive social media presence reflecting the mission and values.
• Oversee marketing channels including paid ads, digital and traditional outreach.
• Align marketing and sales through lead generation and revenue-driving campaigns.
• Deliver tours for prospective residents and families with warmth and care.
• Implement follow-up strategies to nurture inquiries.
• Manage the CRM to track leads and optimize efforts.

Skills

Sales & Marketing

Communication

Interpersonal skills

Market analysis

Tools

Paycom

Job description

Regency at Augusta in Fisherville, VA, is seeking a Marketing and Sales Director to lead our community marketing and sales program for Assisted Living and Memory Care services. Join our strong leadership team and help drive occupancy and care excellence.

You will build relationships with local professionals, manage CRM and tours, and coordinate marketing channels, campaigns, and follow-up to convert inquiries into residents, while upholding our mission of love, compassion and dignity.