Marketing and Proposal Specialist

Pankow Builders; Oakland (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Pankow Builders is seeking a Marketing and Proposal Specialist to energize our brand and craft compelling communications across verbal, visual and written channels. This self-starter will help maintain a single, consistent voice in all external and internal materials.

You will lead proposal development, support interview presentations, coordinate branding efforts with the Culture and Communications team, and ensure high-quality content across newsletters, brochures, and digital media.

Qualifications

• Bachelor's degree or equivalent in a relevant field or experience
• Degree in English, Journalism, Marketing or Communications preferred

Responsibilities

• Maintain and enhance brand marketing efforts for external and internal audiences
• Ensure consistent visual identity and on-point messaging per corporate standards
• Collaborate with Director of Culture and Communications and operations teams from pursuit to completion
• Develop presentations to support interview strategy sessions and empower teams
• Coordinate proposal, qualification and presentation deliverables
• Oversee external marketing resources (coaching, photography, graphics, writing)
• Assist in writing of proposal sections and cover letters with cross-functional teams
• Develop win strategies and proposal plans addressing client issues and RFP/RFQ requirements
• Manage project data and support strategy sessions and team meetings
• Produce presentations including research, design and reproduction

Skills

Interpersonal communication

Presentation skills

Writing/Editing

Deadline-driven

Education

Bachelor's degree or equivalent

English/Journalism/Marketing/Communications degree preferred

Tools

Adobe Creative Suite

Microsoft Word

PowerPoint

Excel

Prezi

Job description

The Marketing and Proposal Specialist is an energetic, highly skilled self-starter who thrives in a dynamic, fast-paced environment. This individual has a proven track record of planning and preparing communication material - verbal, visual and written. The Marketing and Proposal Specialist has the ability to be fast, accurate and thoughtful, and can recognize the potential bigger picture and what is needed to be the most effective in terms of reaching a variety of audiences. This role supports Pankow to maintain a single, consistent voice and brand in all of its communications.

ESSENTIAL DUTIES

• Energize Pankow's brand to keep it fresh and relevant in connection with our Vision, Mission, Values and Strategic Goals.
• Maintain Pankow's image by overseeing the development and maintenance of all brand marketing efforts for both external and internal audiences.

JOB SCOPE & ESSENTIAL FUNCTIONS

Primary Accountabilities

Proposals

• Continuously improve and maintain proposal process and best practices with Culture and Communications team
• Ensure all proposals have consistent visual identity and on-point messaging, as determined by corporate-wide standards
• Partner with Director of Culture and Communications and Operational teams from the beginning of pursuit process to ensure team unity in strategic messaging through completion
• Collaborate with project teams to provide support in the facilitation of interview strategy sessions and develop presentations to empower the team to deliver well-crafted messages
• Coordinate qualifications, proposal and presentation preparation activities; oversee and participate hands-on in the production of all qualifications, proposal and presentation deliverables
• Coordinate the activities of external marketing resources (coaching, photography, graphics and technical writing)
• Support writing of proposal sections and cover letters - Work closely with Preconstruction, Project Management and Operations personnel in researching and producing "the story"
• Build relationships and work with Proposal Lead in developing win strategies and proposal preparation plans that address the client's issues and the RFP/RFQ requirements
• Manage database and accurately catalog company project data
• Coordinate and develop presentations including strategy sessions, team meetings, research, design, reproduction, etc.

Brand Management

• Maintain Pankow's image by overseeing the development and maintenance of all brand marketing efforts for both external and internal audiences
• Able to design and produce a variety of documents within Pankow's graphic standards
• Monitor quality control of all documents produced from the Marketing team
• Create/review copy for collateral, such as announcements and presentations
• Develop content for newsletters, brochures, electronic mailers and other materials

Communication

• Support the Director of Culture and Communications to ensure Pankow maintains a single, consistent voice and brand in all of its communication in alignment with long-term marketing and communications plans
• Support the development and reviewing of content and written materials ensuring well-crafted narrative that reflect a fresh and up-to-date message to market, i.e. proposal narrative, press releases, award submittals, presentations, Thought Leadership (website) and social media
• Provide support on a variety of internal and external communications projects that support the strategic and operating goals of the business
• Provide sound advice and effective communication; help deliver the right messages to the right audiences in the right way at the right time
• Able to use judgment and discretion in communications, including the maintaining of confidentiality in oral and written communication

QUALIFICATIONS

Education/Training

• Bachelor's degree or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered
• Degree in English, Journalism, Marketing or Communications preferred

Knowledge/Skills/Abilities

• Excellent interpersonal and verbal communications skills; must be comfortable and effective interacting with Executive Leadership team
• Ability to work in a deadline-driven environment
• Exceptional presentation skills and a high level of comfort communicating with a variety of audiences
• Demonstrated skills as a writer/editor with knowledge to work with a wide range of communications vehicles, including video, PowerPoint, social media tools and electronic publications
• Proficiency in the following software: Adobe Creative Suite, Word, PowerPoint, Excel and Prezi
• Commitment to ongoing learning and professional development

Work Experience

• 3+ years of progressively responsible communications experience
• Must possess the graphic design, critical thinking and communication skills necessary to help develop and translate storyboarded ideas into concrete visual and word metaphors