Marketing and Events Coordinator

BODYBAR Pilates - Dallas; Dallas (TX); On-site; USD 25,000 - 39,000; Part time

Benefits offered by this job

Flexible Scheduling

Bonus Opportunities

Free BODYBAR Pilates membership

BODYBAR Apparel Discounts

Competitive Pay

Employee discounts

Job summary

BODYBAR Pilates - Dallas is seeking a part-time Marketing and Events Coordinator to drive local brand awareness, manage social media content, and coordinate in-studio events. The role requires occasional weekend, early morning, and/or evening work, reporting to the Studio Manager.

Responsibilities include social media planning, copywriting and design, local SEO, event planning, and building partnerships with local businesses to promote wellness and community engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, or related field.
• 1+ years of experience in marketing, social media content creation, event coordination
• Proficiency in Canva or Adobe Suite and scheduling tools

Responsibilities

• Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including Reels, Stories, and instructor spotlights.
• Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using Canva or Adobe Suite.
• Local SEO & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility.
• Promotional Collateral: Help design, print, and distribute in-studio signage, flyers, and retail promotional materials.
• Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events.
• Partnerships & Networking: Build relationships with local businesses for cross-promotions, influencer gifting, and community wellness events.
• On-Site Management: Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events.
• Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships.
• Follow-Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers.
• Metrics & Reporting: Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools

Skills

Social media management

Copywriting

Event coordination

Local SEO

Partnerships

Education

Bachelor’s degree in Marketing / Communications

Tools

Mariana Tek

Canva

Adobe Suite

Job description

Benefits:

• Competitive salary
• Employee discounts
• Flexible schedule

Benefits/Perks

• Flexible Scheduling
• Competitive Pay
• Bonus Opportunities
• Free BODYBAR Pilates membership
• BODYBAR Apparel Discounts

Company Overview

BODYBAR Pilates is a fitness boutique franchise that teaches pilates using the BODYBAR method in multiple locations across the United States. We focus on bringing a spirit of CHEER to all we do as well as to be the industry standard in the way we deliver our classes. We are always looking for dedicated and positive individuals who are passionate about health and wellness to join our team!

Job Summary

The Marketing and Events Coordinator is responsible for driving local brand awareness, building community partnerships, managing social media content, and coordinating in-studio or pop‑up wellness events to convert prospective clients into loyal members. This position is a part‑time position requiring occasional weekend, early morning, and/or evening work and reports to the Studio Manager or Owner.

Responsibilities

• Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights.
• Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva.
• Local Seo & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility
• Promotional Collateral: Help design, print, and distribute in‑studio signage, flyers, and retail promotional materials.
• Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand‑building pop‑ups, and community tabling events.
• Partnerships & Networking: Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross‑promotions, influencer gifting, and community wellness events
• On‑Site Management: Oversee event setups, manage guest check‑ins, coordinate vendor or speaker logistics, and troubleshoot live events
• Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro‑class bookings and founding memberships
• Follow‑Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers
• Metrics & Reporting: Track event attendance, social media engagement rates, and lead‑to‑member conversion tracking spreadsheets or CRM tools

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Event Management, or a related field (or equivalent hands‑on experience)
• Experience: 1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operations
• Technical Skills:
  • Proficiency in social media platforms and scheduling tools
  • Design skills using Canva or Adobe Suite
  • Familiarity with studio management software (e.g., Mariana Tek) is a strong plus
• Soft Skills: High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness.
• Availability: Willingness to work occasional early mornings, evenings, or weekends to support live studio events and classes (15-25 hours per week)
• Fluent in English with excellent communication skills in‑person, via phone, and email
• Professional, trustworthy, and punctual