Marketing and Communications Specialist

Arizona-State-University; Tempe (AZ); On-site; USD 55,000 - 71,000; Full time

Job summary

Arizona State University’s Institute of Human Origins seeks a Marketing and Communications Specialist who writes, researches, curates, and edits content for internal and external channels. You will develop creative digital campaigns, interview experts, and coordinate with staff to tell compelling stories that advance the university’s public image.

Working with the Dean’s Office and partners across campus, you’ll manage multi-channel content, maintain brand voice, and plan editorial calendars.

Qualifications

• Excellent verbal and written communication with AP style
• Experience creating social media campaigns
• Experience with Salesforce Marketing Cloud or similar
• Experience with Drupal or other website platforms
• Higher education or executive environment experience
• Ability to translate technical subjects for general audiences

Responsibilities

• Lead communications and marketing strategy to increase awareness of the Institute.
• Supervise all print and electronic marketing, promotion, and public relations functions of the Institute.
• Collaborate with leadership to plan and deliver campaigns and multi-channel content creation.
• Research and write content including emails, newsletters, news stories, social posts and web pages.
• Prepare materials such as programs, signage, presentations and post-event coverage.
• Maintain and update website with timely program, event and news content.
• Support communications infrastructure including Salesforce Marketing Cloud and ASU iSearch.

Skills

Communication

Storytelling

Interviewing SME

Editorial planning

Stakeholder relations

Content writing

Multichannel marketing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Drupal CMS

Job description

Job Profile:

Creative Services Specialist 2 Job Family: Creative Services Time Type: Full time Minimum Qualifications: Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:

Responsible for advancing the university's public image and reputation through routine media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise.

Job Description:

Position Salary Range: $54,600 to $71,000 annually The Marketing and Communications Specialist for the Institute of Human Origins (IHO) is an energetic, detail-oriented, creative writer and storyteller who works collaboratively to identify, research, write, curate and edit content for all internal and external communications vehicles and platforms. From interviewing and writing engaging stories that connect with the larger community to the development and deployment of creative digital campaigns, the Marketing and Communications Specialist works closely and collaboratively with staff and faculty in the unit as well as The College Dean’s Office and partners across the university to support ASU’s enterprise communications initiatives. Under the supervision of the Director, the successful candidate will be a reliable self-starter who is able to prioritize and independently manage their workload to meet set deadlines.

Essential Duties:

• Lead communications and marketing strategy to increase awareness of the Institute.
• Supervises and coordinates all print and electronic marketing, promotion, and public relations functions of the Institute.
• Collaborate with leadership and staff to plan and deliver communications initiatives, including messaging, campaign development, and multi-channel content creation, that support outreach and engagement.
• Research and write content including emails, newsletters, news stories, social media posts, announcements and web pages, including the biannual newsletter and annual appeal.
• Help prepare materials such as programs, signage, presentations and post-event coverage.
• Maintain and update website pages with timely program, event, and news content.
• Support communications infrastructure including Salesforce Marketing Cloud, distribution lists, and ASU iSearch directory.
• Maintain and adhere to the ASU and The College brand voice and tone.
• Develop and execute long- and short-term communication plans to support outreach and development initiatives of the department.
• Oversee key areas of internal and external communications, media relations, public relations and community outreach.
• Serves as a resource for IHO scientists and students for communications support.
• Promotes IHO brand identity within ASU guidelines and policies to increase local, national and international visibility as the leading research center for human origins.
• Promotes IHO science through placing stories in high-level media outlets and building external media relations.
• Identifies and repurposes news and promotional information.
• Tracks research accomplishments of IHO scientists and students to prepare annual reports and other external communications to support outreach initiatives.
• Support the IHO Director with internal and external communications.
• Implement appropriate internal communications efforts among faculty, staff, and students to develop and maintain a strong sense of identity and community.
• Promotes standardized messaging across the unit.
• Assist with the communications needs in partnership with the ASU Foundation and The College Development staff in support of the identification, cultivation, and stewardship of educational, institutional and individual relationships of the Institute.
• Provide stewardship support in partnership with the ASU Foundation and The College Development staff for IHO Board of Directors, Research Council, and other external stakeholders.

Desired Qualifications:

• Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
• Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
• Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
• Demonstrated knowledge of Drupal or other website management platforms.
• Demonstrated experience working in a higher education and/or executive environment.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.
• Experience writing feature stories for general audiences.
• Demonstrated skill in project management, strategic communication planning, and media placement.

Working Environment:

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. May require bending, reaching, lifting, pushing and pulling up to 25 pounds.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Graduate Assistant / Intern and Part-time Positions:

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe. ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance:

For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.

Current ASU Employees and Contingent Workers:

Current ASU employees and Contingent Workers should log into Workday to search for and apply to jobs using the Jobs Hub.

About Arizona State University:

Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.