Marketing and Communications Specialist

Arizona State University; Tempe (AZ); On-site; USD 65,000 - 75,000; Full time

Job summary

Arizona State University is seeking a Creative Services Specialist 3 on the Tempe campus to advance the university's public image through strategic media engagement, storytelling and content development across digital and print channels.

The role supports recruitment, retention and outreach for The College of Liberal Arts and Sciences, coordinating with faculty and the marketing team to plan, write and edit high-quality communications that elevate the college’s brand.

Qualifications

• Bachelor's degree and five (5) years of experience or equivalent
• Experience creating and editing communications for multiple audiences across digital/print mediums
• Ability to plan and maintain editorial calendars and brand voice across channels

Responsibilities

• Liaise between unit/center and College marketing team to coordinate communications
• Develop editorial calendars and content plans for high-profile initiatives
• Plan, write and edit creative communications for diverse audiences and channels
• Proof materials for accuracy, style and readability across media
• Develop and implement social media and digital marketing strategies and standards
• Create and maintain webpages using HTML and related tools
• Analyze analytics and generate performance reports for campaigns

Skills

Verbal & written communication

AP style

Social media campaigns

Content creation

Editing

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

Drupal

HTML/CSS basics

Job description

Job Profile:

Creative Services Specialist 3

Job Family:

Creative Services

Time Type:

Full time

Minimum Qualifications:

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary: Responsible for advancing the university's public image and reputation through intermediate to complex media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise.

Job Description:

Are you passionate and energetic about creating compelling content to engage students, parents, institutional stakeholders and external audiences through engaging communication channels and storytelling? Is your marketing toolkit finely tuned to impact and elevate the branding, marketing and communication efforts of The College of Liberal Arts and Sciences at ASU? If so, your next professional adventure awaits.

The Marketing and Communications Specialist supports the recruitment, retention and outreach for multiple units within The College of Liberal Arts and Sciences, as well as brand strategy, marketing and priority communications initiatives.

This position will plan, develop and write creative, high-quality communications and strategic plans for a wide variety of audiences, including faculty, staff, students, donors, prospective students and the general public, using multiple digital and print communications mediums.

Reporting to the Assistant Director of Marketing and Communications for The College, this role will oversee communication efforts for multiple units within The College, working closely with faculty, staff, leadership and The College marketing team to plan and execute strategic marketing initiatives that advance unit priorities and strengthen The College's brand.

Position Salary Range:

$65,000 - $75,000 per year; DOE

Essential Duties:

• Serves as liaison between specific unit/center(s) and The College marketing team.
• Builts awareness of events and engagement opportunities among alumni, donors and community members.
• Creates and maintains editorial calendars, content plans and strategic framework for associated high-profile university-wide and unit/center initiatives.
• Conducts content audits and gap analyses. Recommends strategies for improvement.
• Communicates regularly with communications and media relations representatives across The College and ASU to source content, coordinate efforts with external media teams and ensure accurate representation of the unit/center.
• Plans, develops and writes creative, high-quality communications and strategic plans for the unit/center (e.g., faculty, staff, students, donors, prospective students and the general public) using multiple digital and print communications mediums (e.g. email, print, web, social media).
• Proofs and copy-edits materials for accuracy, style, consistency, voice and readability, recommends and makes changes where necessary in materials, including print, social, video, podcasts, slideshows and informational graphics.
• Researches and develops social media and digital marketing strategies and standards to reach and engage online customer/member audiences.
• Creates and maintains webpages using HTML and other computer software.
• Maintains and updates school website pages with timely program, event and news content.
• Creates and prepares email lists, manipulates files for segmented campaigns and ensures accurate uploading and/or field mapping.
• Maintains and adheres to the ASU and The College brand voice and tone.
• Tracks research accomplishments of faculty, scientists and students to prepare annual reports and other external communications to support outreach and development initiatives.
• Builds individual email campaigns, including editing HTML, uploading images and graphics and designing campaign templates as needed.
• Ensures quality and accuracy of email campaigns by critically evaluating/verifying large contact lists, thoroughly testing and proofing campaigns and complying with industry direct mail protocols to maintain a high email sending reputation.
• Analyzes social media, email and web analytics, and helps generate performance reports and develop improvement plans.
• Develops effective social media campaigns, designs content utilizing Canva or similar programs and schedules via social media tools.
• Researches and collects information, including investigating potential stories, uncovering relevant sources and existing content, interviewing and other intelligence-gathering techniques.
• Determines the appropriate timing and newsworthy angle and produces stories with an eye towards advanced journalistic style and writing ability.

Desired Qualifications:

• Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
• Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
• Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
• Demonstrated knowledge of Drupal or other website management platforms.
• Demonstrated experience working in a higher education and/or executive environment.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.
• Experience writing feature stories for general audiences.
• Demonstrated skill in project management, strategic communication planning and media placement.

Working Environment:

• This position is located on ASU's Tempe campus, with an opportunity to work remote two days after onboarding and training.
• Frequently bend, reach, lift, push and pull up to 25 pounds.
• Activities on location may occur in interior or exterior settings.
• Use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer.
• Provide in-person, video (Zoom), email and phone customer service.

Department Statement:

The College of Liberal Arts and Sciences (The College) is the largest college at ASU and is organized in a divisional structure comprised of Humanities, Natural Sciences, and Social Sciences. The atmosphere is collegial, priorities are fluid and demands for assistance come from many directions. This position provides an opportunity to exercise initiative and enhance leadership skills.

The College offers the greatest choice and diversity of studies of any school at Arizona State University, the largest public university in the United States. In addition to top academic programs, award-winning faculty, and state-of-the-art lab and research facilities, The College offers unique opportunities to explore a vast spectrum of academic disciplines - from science and math to languages and philosophy - that few other colleges and universities can provide.

The College has 90+ undergraduate majors and 140+ graduate degrees housed in 23 interdisciplinary schools and departments. The College is redefining liberal arts and sciences education for the 21st century.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.