Communications Specialist

Arizona State University; Tempe (AZ); On-site; USD 54,600 - 72,000; Full time

Job summary

The Ira A. Fulton Schools of Engineering Dean's Office at ASU seeks a highly motivated Outreach and Marketing Specialist 2 to join its Marketing and Communications team on the Tempe campus.

The role develops and executes strategic campaigns and content to promote the School for Engineering of Matter, Transport and Energy to faculty, students, alumni and external partners. You will collaborate with the Fulton Schools marketing team, support events, manage web and publication content, and ensure

Qualifications

• Bachelor's degree and three years of applicable experience.
• Experience translating complex subjects for general audiences.
• Strong written and verbal communication skills required.
• Experience with Adobe Creative Cloud applications (Photoshop, InDesign).
• Experience managing a website using WordPress and digital campaigns.

Responsibilities

• Develop and execute strategic campaigns and content for the school.
• Write and edit feature stories, newsletters, and web content.
• Cultivate relationships with faculty, staff, alumni and external partners.
• Lead or contribute to social media and digital marketing strategies.
• Coordinate events and manage promotional materials.
• Ensure brand standards and AP style across all communications.

Skills

Strong written communication

Verbal communication

Relationship building

Content creation

Strategic thinking

Education

Bachelor's degree

Tools

Adobe Creative Cloud: Photoshop

Adobe Creative Cloud: InDesign

WordPress

Salesforce Marketing Cloud

Job description

Job Profile

Outreach and Marketing Specialist 2

Job Family

Outreach and Marketing

Time Type

Full time

Max Pay

$72,000.00 USD Annual

Minimum Qualifications

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary: Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.

Position Salary Range

$54,600 - $72,000; annually

Job Description

The Ira A. Fulton Schools of Engineering Dean's Office at ASU is seeking a highly motivated communications specialist to join its Marketing and Communications team. This team member will help lead the development and implementation of strategic communications initiatives, campaigns and high-impact content for the School for Engineering of Matter, Transport and Energy, one of the Fulton Schools of Engineering located on the Tempe campus. The school is a dynamic community of faculty, staff and students who are addressing national and global challenges in energy, human health, environmental infrastructure and sustainability.

The candidate selected for this role is a self-starter who effectively markets and disseminates information that promotes the school to internal and external audiences, including faculty, staff, current and potential students, alumni, donors and the broader community.

The communications specialist hired for this role will be embedded within the School for Engineering of Matter, Transport and Energy and will work closely with the Fulton Schools of Engineering marketing and communications team. Reporting to the assistant director of marketing and communications for the Fulton Schools of Engineering, this position is based on ASU's Tempe campus, with occasional in-person attendance required at ASU's Polytechnic and West Valley campuses for meetings and events.

Essential Duties

• Creates, coordinates and executes communications to support the School for Engineering of Matter, Transport and Energy.
• Plans, develops and produces high-quality, creative content for print and digital mediums using writing and graphic design skills, including feature stories/articles, electronic newsletters, brochures, mailers, social media, presentations, web content, events, press releases and annual reports for school audiences, e.g., faculty, staff, current and prospective students, donors, alumni and the general public.
• Writes and edits feature-length articles to promote the school's research and development activities, academic programs, key partnerships and student achievements to internal and external audiences.
• Cultivates relationships with key school stakeholders, including faculty, staff, students, alumni and external collaborators, to identify emerging stories, communications opportunities and strategic priorities.
• Develops and implements integrated social media strategies to strengthen the school's visibility, engagement and reputation across digital platforms.
• Oversees planning, content strategy and maintenance of the school's websites through collaboration with stakeholders and the Fulton Schools marketing and communications team. The communications specialist promptly performs routine updates, especially regarding program promotion, development, the faculty and staff directory, recruitment and student services.
• Leads or contributes to strategic communications planning for key school priorities, initiatives and high-visibility projects.
• Interfaces with Fulton Schools managers and team members and university collaborators across campuses to execute marketing projects, which may include photography, design and layout of publications, development of feature stories, ordering of promotional items and maintenance of the school's website.
• Nurtures relationships with the school's key stakeholders, including external industry collaborators and alumni, to generate awareness of collaboration opportunities.
• Schedules, edits and supports photography and video projects in alignment with the school's strategic goals and the Fulton Schools of Engineering's values.
• Provides strategic communications support and guidance to school leadership and other decision-makers by providing marketing and communications counsel, identifying opportunities and recommending approaches aligned with school priorities.
• Assists in coordinating and promoting events happening in the school.
• Ensures all marketing and communications materials developed for the school meet university brand standards and follow the Associated Press style guide.
• Liaises with the Fulton Schools of Engineering central marketing and communications team, ASU Media Relations and ASU Enterprise Brand and Marketing, as needed, to generate and coordinate external media coverage for the school.
• Proactively identifies, develops and proposes marketing and communications projects and initiatives to school leadership and Fulton Schools of Engineering communications team.

Desired Qualifications

• Demonstrated ability to write articles, summarize research projects and produce written content for a lay audience based on complex subject matter.
• Demonstrated knowledge of marketing practices and principles.
• Experience in establishing and maintaining effective relationships with faculty, staff, teams and community members.
• Experience with graphic design concepts and publication layout.
• Experience translating complex, scientific and technical subjects into stories for a general audience.
• Experience working with Adobe Creative Cloud applications, specifically Photoshop and InDesign.
• Experience working with Google Workspace and Microsoft Office.
• Experience with podcasts and multimedia platforms for disseminating content.
• Experience with assembling content and materials for marketing/advertising campaigns.
• Experience managing a website using WordPress.
• Experience with Salesforce Marketing Cloud or a similar digital marketing platform.
• Experience with social media channels (LinkedIn, Instagram, Twitter, Facebook and flickr) a plus.
• Evidence of effective communication skills.
• Experience in taking and processing photos and videos for online and publication use.
• Experience in strategic communications planning.
• Experience in principles, concepts and practices of project management.
• Experience in communications assessment, editing, research and summary.
• Experience working collaboratively with internal and external teams, faculty, staff and community members.
• Experience presenting research or publications.

Working Environment

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting, standing and walking. Lift up to 20 pounds. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions. Regular use of standard office equipment including, but not limited to computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.

Driving Requirement

This position may require driving. Employee must possess a valid US Driver's license of the appropriate class and required endorsements throughout employment.

Location

Campus: Tempe

Funding

No Federal Funding

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

A fingerprint check is not required for this position.