Marketing and Communications Specialist

Jobtailor; Spring (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

ABS Group is seeking a skilled Content Marketing Specialist to collaborate with content experts, marketers and industry specialists to produce relevant marketing content across channels. You will lead content planning, development and promotion workflows, writing and editing press releases, white papers, case studies, emails, websites and mobile content to engage audiences.

You will drive SEO, lead generation and analytics, coordinate reviews, and ensure alignment with business objectives.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, English, or a related field.
• Minimum 3–5 years of marketing or content creation experience.
• Exceptional writing and editing with adaptable voice across formats.
• Strong organizational and project management skills with multiple stakeholders.
• Knowledge of content marketing, editorial planning, social media, SEO and analytics.

Responsibilities

• Collaborate with content experts, marketers, business development and external influencers to create relevant marketing content.
• Lead content planning, development and promotion workflows across channels.
• Write and edit press releases, case studies, white papers, emails, websites and mobile content.
• Support Knowledge Center content by adapting long-form materials for reuse.
• Develop and execute enterprise social media content and coordinate reviews.

Skills

Content Creation

SEO Optimization

Project Management

Lead Generation

Performance Analytics

Education

Undergraduate degree

Job description

• Collaborate with content experts, marketers, business development professionals, external influencers, and industry experts to produce relevant marketing content
• Lead content planning, development, and promotion workflows
• Write and edit press releases, specialty publications, product sheets, case studies, white papers, email campaigns, websites, and mobile-platform content
• Support ABS Group Knowledge Center content production by adapting and repurposing long-form content and source materials
• Develop and execute enterprise social media content, coordinate reviews, and support graphic development
• Develop publicity plans and communication strategies with marketing and communications leadership
• Ensure content aligns with business objectives and strategic priorities
• Deliver commercial-value-based and technical content
• Attract qualified audiences to the website
• Generate new leads, including marketing-qualified leads, through calls-to-action
• Optimize content for search engines and lead generation
• Build and manage content/editorial calendars across channels and service lines
• Coordinate social media scheduling and priorities with the social media specialist
• Create content supporting lead generation, audience engagement, website traffic growth, and SEO
• Establish analytics and KPIs with sales, marketing, and content leads
• Work with digital marketing to improve organic search performance based on clickthrough rates, traffic, and conversions
• Conduct competitor and industry research
• Create reports and analytics measuring content success, including impressions and clickthrough rates
• Report to the External Communications Manager

Requirements

• Minimum undergraduate degree required
• Degree in Media, Journalism, English, Marketing, or a related field preferred
• Three (3) to five (5) years of marketing or related experience focused on content creation
• Exceptional writing and editing skills with the ability to adapt style, tone, and voice across various content types
• Excellent organizational and project management skills with the ability to manage multiple priorities and stakeholders
• Strong creative thinking combined with a process-driven, data-oriented approach
• Experience building and engaging audiences through digital and/or traditional channels
• Knowledge of content marketing, editorial planning, social media, SEO, lead generation, and performance analytics
• Working knowledge of the ABS Health, Safety, Quality and Environmental Management System

Core Competencies

Demonstrates expertise in content creation, marketing strategies, and audience engagement, with a strong focus on SEO and performance analytics. Capable of leading content development workflows and collaborating effectively with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

• Content Creation
• SEO Optimization
• Project Management
• Lead Generation
• Performance Analytics

Hard Skills

• Writing
• Editing
• Content Marketing
• Social Media Management
• Editorial Planning
• Data Analysis
• Digital Marketing
• Audience Engagement
• Lead Generation Strategies
• Search Engine Optimization

Soft Skills

• Creative Thinking
• Organizational Skills
• Collaboration
• Adaptability
• Communication

Industry Keywords

• Marketing
• Content Strategy
• Digital Channels
• ABS Health, Safety, Quality and Environmental Management System
• Press Releases
• Case Studies
• Email Campaigns
• Website Content
• Mobile-Platform Content
• Competitor Research