Marketing and Communications Manager

Service Coordination Inc; Baltimore (MD); Remote; USD 94,000 - 142,000; Full time

Job summary

Service Coordination Inc is seeking a Marketing and Communications Manager to drive their brand and marketing initiatives. This remote position requires a strategic thinker with 7+ years of relevant experience and a passion for nonprofit marketing. You will lead content creation, marketing strategies, and engage the community while promoting SCI's mission to empower individuals with complex needs.

Qualifications

• 7+ years of experience in leading brand initiatives and executing marketing campaigns.
• Strong analytical and data interpretation skills.
• Experience with digital asset management tools and project management tools.

Responsibilities

• Develop and implement integrated marketing and communication strategies that align with SCI's mission and goals.
• Manage website content, including SEO optimization and user experience enhancements.
• Develop compelling cross-channel content and analyze campaign performance metrics.

Skills

Storytelling

Content creation

Digital marketing

SEO

Project management

Analytical skills

Education

Bachelors Degree

Tools

WordPress

Adobe Creative Suite

CRM Software

Job description

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Service Coordination Inc provided pay range

This range is provided by Service Coordination Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$94,000.00/yr - $141,300.00/yr

Position Title: Marketing and Communications Manager

Employment Status: Full-time

Reports to: Director of Brand Experience

Creation Date: 3/10/2025

Agency Division: Marketing & Communications

FLSA Status: Exempt

Pay Grade: 7

This is a remote position that may require periodic travel to events throughout the DMV

SCI Summary:SCI supports people with disabilities, behavioral challenges, medically complex needs, transitioning youth, the elderly, and other populations using Maryland Department of Health's Targeted Case Management and Supports Planning work models.

Position Summary: The Marketing & Communications Manager will play a pivotal role in advancing the brand, marketing, and experiential engagement strategy of Service Coordination Inc. (SCI), a nonprofit dedicated to empowering individuals with disabilities and complex needs. Reporting to the Director of Brand Experience, this newly created role will lead the development and execution of strategic marketing, branding, and communications initiatives that strengthen SCI's visibility, deepen stakeholder relationships, and amplify its mission-driven impact. This role will oversee content development, digital strategy, campaign execution, and experiential marketing, ensuring alignment with SCI's objectives. The Marketing & Communications Manager will manage website content, support awards and recognition efforts, lead engagement and awareness campaigns, and develop compelling cross-channel content. Additionally, this position will drive event marketing and experiential initiatives, positioning SCI as a leader in case management services. By applying innovative marketing strategies, the Marketing & Communications Manager will increase brand awareness, drive engagement, and foster deeper connections with partners, stakeholders, and the communities SCI serves. This role requires a creative, detail-oriented, and results-driven professional with a passion for nonprofit marketing and a commitment to SCI's mission.

SCI Team Member Expectations:All SCI Team Members are expected to: Ensure services provided follow the organization's mission statement, core operating values and policies and procedures. Follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and trainings; maintain compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and foster a culture that values diversity.

Essential Duties

Marketing & Brand Strategy

• Develop and implement integrated marketing and communication strategies that align with SCI's mission and goals.
• Collaborate with the Director of Brand Experience to build and measure SCI brand awareness, including promotions, partnerships, activation events, and other initiatives to elevate the brand, ensuring consistency across all internal and external channels.
• Manage website content, including SEO optimization and user experience enhancements.
• Identify and support awards, recognition programs, and public relations efforts to elevate SCI's industry presence.
• Translate organizational objectives into strategic marketing plans that drive impact.

Experiential & Event Marketing

• Develop and execute event-based marketing campaigns that reinforce SCI's leadership in case management services.
• Manage community engagement initiatives, conferences, and key events to expand SCI's reach.
• Support and track external-facing SCI engagements, appearances, and events, supporting on-site execution as needed.
• Manage the development of promotional materials, digital assets, and multimedia storytelling for events.

Content & Digital Engagement

• Develop compelling cross-channel content, including website copy, newsletter content, email campaigns, and video storytelling.
• Collaborate on innovative digital strategies to grow engagement and impact.
• Manage content creation efforts, ensuring alignment with SCI's brand identity and communication goals.
• Analyze campaign performance metrics and apply data-driven insights to optimize marketing efforts.

Collaboration & Leadership

• Partner with teams, leadership, and external vendors to execute strategic marketing initiatives.
• Serve as a brand steward, ensuring all marketing materials reflect SCI's mission, values, and brand standards.
• Support the growth and development of the Marketing & Communications team, providing mentorship and strategic direction.
• Other duties as assigned in support of brand awareness and experience.

Supervisory Duties
None

Education Required
Bachelors Degree

Experience Required

• 7+ years of experience in leading brand initiatives and executing marketing campaigns.
• Knowledge and passion for brand development, creative marketing strategy, experiential marketing, current trends and best practices.
• Strong storytelling, content creation, and audience engagement skills, with expertise in digital marketing, SEO, and campaign execution.
• Experience managing organizational processes within a marketing and communications team and with other teams.
• Strong analytical and data interpretation skills. Proficiency in market research methodologies.
• Experience managing website content and digital engagement tools and strategies.
• Ability to develop and execute multi-channel marketing strategies that drive engagement and translate strategic goals into tactical plans.
• Excellent writing, editing, presentation, and communication skills.
• Strong project management and collaboration skills, with the ability to manage multiple priorities and deadlines.
• Experience in event marketing and community engagement, ensuring SCI's brand presence at key industry events.
• Detail-oriented, highly organized, creative, and self-starter mindset.
• Experience with digital asset management tools (e.g., Brandfolder), project management tools, website development tools (e.g., WordPress), Meltwater (or social media scheduling platforms), marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords, etc.).
• Ability to exhibit strong interpersonal skills and build relationships at all organizational levels.
• Passion for SCI's mission and a commitment to empowering individuals with disabilities and complex needs.
• A coachable professional with a growth mindset who values mentorship, thrives in a continuous learning environment, demonstrates adaptability, and a positive temperament.

SCI Value Related Competencies

• People Come First (Customer Focus): Thinks and acts with people we support in mind when making decisions. Dedicated to meeting the expectations and requirements of internal and external shareholders, uses information and feedback to improve services.
• Building Relationships and Connections: Interpersonal savvy. Relates to all kinds of people. Builds appropriate rapport, uses diplomacy and tact, diffuses high-tension situations comfortably. Establishes and maintains meaningful connections within the community and the organization (internal and external stakeholders).
• Education (Informing Others): Quickly finds common ground to solve problems. Is seen as a cooperative team player. Provides coaching and mentoring to Team Members. Consistent communicator, provides Team Members with the tools they need to perform their jobs in a timely manner. Explores all available options to make the best decision for internal and external stakeholders.
• Diversity: Values, appreciates, and honors the ways in which cultural differences can create value in organizations. Demonstrates a commitment to the philosophies for services and the goal of independence for the people we serve. Raises awareness in communities to appreciate the similarities and unique gifts of each person. Interacts with all kinds of Team Members equitably, deals effectively with all races, nationalities, cultures, disabilities, ages, and genders, supports equal and fair treatment and opportunity for all.
• Driving Solutions (Perseverance): Pursues all initiatives with energy, drive, and the goal to succeed.