Marketing and Communications Data Analyst Student Assistant

University of Georgia; Kentucky; On-site; USD 20,664 - 27,552; Part time

Job summary

University of Georgia is seeking a Marketing and Communications Data Analyst Student Assistant. This role involves assisting in data cleaning, validation, and reporting using tools like Google Analytics and Tableau. Ideal candidates will have a GPA of 3.5 or above and a desire to learn data analysis tools. This position offers valuable experience in digital analytics and data visualization, contributing to meaningful insights for the university's marketing efforts.

Qualifications

• Basic understanding and/or desire to learn tools and platforms such as R-Studio, Excel, Tableau, Google Analytics 4, Google Ads, Sprout Social, Bit.ly, and Meltwater.
• Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.
• Possess a natural curiosity to explore data, uncover trends, and solve complex problems.

Responsibilities

• Assist in cleaning, transforming, and validating data to ensure high quality and reliability.
• Support the development and distribution of weekly reports.
• Create compelling visual representations of data using Tableau and Excel.

Skills

Data Cleaning Techniques

Data Visualization with Tableau

Google Analytics 4

Analytical Mindset

Excel

Education

Preferred GPA of 3.5 or at least 3.3

Tools

R-Studio

Sprout Social

Meltwater

Job description

Marketing and Communications Data Analyst Student Assistant

Position Summary: The Marketing and Communications Data Analyst Assistant will assist in cleaning, transforming, and validating data to ensure high data quality and reliability, support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater, and create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.

Responsibilities

• Data Cleaning & Transformation: Assist in cleaning, transforming, and validating data to ensure high quality and reliability. Gain experience with ETL processes and data wrangling techniques.
• Weekly Data Reporting: Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics.
• Data Visualization: Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
• Digital Analytics & Campaign Analysis: Gain hands‑on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness.

Qualifications

• Academic Standing: Preferred GPA of 3.5, or at least 3.3.
• Technical Proficiency: Basic understanding and/or desire to learn tools and platforms such as R‑Studio, Excel, Tableau, Google Analytics 4, Google Ads, Sprout Social, Bit.ly, and Meltwater.
• Data Literacy: Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.
• Analytical Mindset: Possess a natural curiosity to explore data, uncover trends, and solve complex problems. Demonstrate keen attention to detail and a proactive approach.

About the University of Georgia

University of Georgia (UGA) was chartered by the State of Georgia in 1785 and is the flagship public university. It has over 41,000 students, 19 schools and colleges, and a strong commitment to higher education. UGA employs approximately 3,100 faculty and more than 7,700 full‑time staff.

Equity, Diversity, and Inclusion

The University of Georgia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, veteran status, or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]). The University System of Georgia’s Core Values are Integrity, Excellence, Accountability, and Respect.