Marketing and Communications Data Analyst Student Assistant

The University of Georgia; Athens (GA); On-site; USD 42,000 - 54,000; Full time

Job summary

The University of Georgia is seeking a Marketing and Communications Data Analyst Assistant in Athens, GA. You will assist in cleaning, transforming, and validating data to ensure high quality, while supporting the weekly reporting process by aggregating data from GA4, Sprout Social, and Meltwater.

You will create compelling visuals using Tableau and Excel to communicate insights to stakeholders. You will gain hands-on experience in digital analytics, campaign analysis, and data storytelling,

Qualifications

• GPA preference: 3.5 or at least 3.3.
• Familiarity with analytics tools and data visualization platforms.
• Data cleaning, wrangling, visualization concepts, and basic statistics.
• Analytical mindset with curiosity to uncover trends and insights.

Responsibilities

• Data cleaning, transformation, and validation to ensure high quality data.
• Support weekly reporting by aggregating and analyzing data from GA4, Sprout Social, Meltwater.
• Create visual representations of data using Tableau and Excel for stakeholders.
• Gain hands-on experience with digital analytics and marketing campaign analysis.

Skills

Analytical mindset

Data literacy

Attention to detail

Curiosity to explore data

Education

GPA 3.3–3.5+ preferred

Tools

R-Studio

Excel

Tableau

GA4

Google Ads

Sprout Social

Bit.ly

Meltwater

Job description

Position Summary

The Marketing and Communications Data Analyst Assistant will assist in Assist in cleaning, transforming, and validating data to ensure high data quality and reliability, support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater, and create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.

Duties and Responsibilities

• Data Cleaning & Transformation: Assist in cleaning, transforming, and validating data to ensure high data quality and reliability. Gain experience with ETL (Extract, Transform, Load) processes and data wrangling techniques.
• Weekly Data Reporting: Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics.
• Data Visualization: Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
• Digital Analytics & Campaign Analysis: Gain hands-on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness.

Knowledge, Skills, Abilities and/or Competencies

• Academic Standing: Preferred GPA of 3.5, or at least 3.3.
• Technical Proficiency: Basic understanding and/or desire to learn the following tools and platforms: R-Studio, Excel, Tableau, Google Analytics 4 (GA4), Google Ads, Sprout Social, Bit.ly, and Meltwater.
• Data Literacy: Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.
• Analytical Mindset: Possess a natural curiosity to explore data, uncover trends, and solve complex problems. Demonstrate keen attention to detail and a proactive approach to discovering insights that drive decision‑making.

Equal Opportunity Employment Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR [e-mail].