Marketing and Business Development Analyst (Law Firm Experience)

SourcePro Search, LLC; Newark (NJ); On-site; USD 80,000 - 120,000; Full time

Job summary

SourcePro Search, LLC is seeking a Marketing and Business Development Analyst to join its Marketing Department in New Jersey. The role emphasizes data-driven market intelligence, competitive insights, and strategic growth initiatives for the firm.

You will build client and industry reports, maintain CRM data, and support RFPs, proposals, and pitches while collaborating with attorneys and practice leaders. Strong Excel skills and 3–5 years of related experience are required.

Qualifications

• Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics
• Professional services experience (law firm, accounting, consulting) strongly preferred
• Exceptional writing, proofreading, and editing skills
• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
• Strong interpersonal skills and ability to work independently and in a collaborative team setting
• Willingness to travel between offices as needed
• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet is a plus

Responsibilities

• Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies
• Create detailed client, prospect, and industry intelligence reports to inform business development efforts
• Track and analyze legal market developments, competitor activities, and industry-specific opportunities
• Leverage data and analytics to support strategic marketing and business development initiatives
• Maintain and enhance the firm’s CRM and experience databases, ensuring accurate matter reporting and data integrity
• Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals
• Develop new marketing collateral to promote the firm’s services to targeted audiences
• Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results
• Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed
• Partner closely with attorneys and practice leaders to execute targeted business development initiatives
• Provide backup support during team absences or high-volume workload periods

Skills

market research

data analysis

writing/editing

Education

Bachelor’s degree

Tools

Microsoft Excel

PowerPoint

Job description

Marketing and Business Development Analyst
Location: New Jersey Office
Salary Range: $80,000 – $120,000 (commensurate with experience)

SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.

What You’ll Do:

• Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies

• Create detailed client, prospect, and industry intelligence reports to inform business development efforts

• Track and analyze legal market developments, competitor activities, and industry-specific opportunities

• Leverage data and analytics to support strategic marketing and business development initiatives

• Maintain and enhance the firm’s CRM and experience databases, ensuring accurate matter reporting and data integrity

• Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals

• Develop new marketing collateral to promote the firm’s services to targeted audiences

• Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results

• Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed

• Partner closely with attorneys and practice leaders to execute targeted business development initiatives

• Provide backup support during team absences or high-volume workload periods

What You’ll Bring:

• Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics

• Professional services experience (law firm, accounting, consulting) strongly preferred

• Exceptional writing, proofreading, and editing skills

• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines

• Advanced skills in Microsoft Excel and PowerPoint

• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus

• Strong interpersonal skills and ability to work both independently and in a collaborative team setting

• Willingness to travel between offices as needed

If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect.