Marketing and Admissions Director

Genesis; Pottstown (Montgomery County); On-site; USD 55,000 - 65,000; Full time

Job summary

Genesis is seeking a Marketing and Admissions Director to oversee strategies to enhance census and revenue. This role requires a strong background in healthcare marketing, with a focus on relationship-building and team leadership in a supportive environment. Suitable candidates should have experience in marketing and admissions along with a solid understanding of the healthcare landscape.

Benefits

Variable compensation plans

Tuition, Travel, and Wireless Service Discounts

Employee Assistance Program

Health, Dental, and Vision Insurance

401K and Paid Time Off

Voluntary Insurance Options

Qualifications

• Minimum of three years' experience in a healthcare setting required.
• Strong ability in sales and marketing strategies.
• Experience with relationship-building in community engagement.

Responsibilities

• Develop and implement sales and marketing strategies.
• Oversee referral management and community engagement.
• Collaborate with Clinical Admissions Directors.

Skills

Leadership

Sales Strategies

Marketing Analysis

Relationship Building

Education

Two years college education in health care administration, business management, or marketing

Job description

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This range is provided by Genesis. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $65,000.00/yr

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here's a brief overview of the responsibilities and core impact this role will make:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building
  
  

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
  
  

We Also Offer Several Voluntary Insurances Such As

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage
  
  

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $55,000.00 - USD $65,000.00 /Yr.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education and Training

• Industries

  Hospitals and Health Care

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