Marketing and Admissions Director

PowerBack Rehabilitation; Daniels (WV); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition, Travel, and Wireless Service 

Employee Assistance Program to support

Employee Foundation to financially aid

Health, Dental, Vision, Company-paid 1

401K

Paid Time Off

Free 24/7 virtual health care

On-Demand Pay Program

Pet Insurance

Term and Whole Life Insurance

Short-term Disability

Hospital Indemnity

Personal Accident

Critical Illness

Cancer Coverage

Job summary

PowerBack Rehabilitation is seeking a Director of Marketing, Admissions, and Internal Referral Management to drive sales and marketing strategies across nursing centers and assisted living communities. The role oversees external and internal referral strategies, collaborating with CADs to optimize conversions and growth.

The position emphasizes leadership, relationship-building, and understanding competitive landscapes to achieve census, mix, and revenue goals.

Qualifications

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
• Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Responsibilities

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Skills

Leadership

Relationship-building

Sales & marketing

Education

College education in healthcare administration, business management, and/or marketing or public relations

Job description

Overview

We are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members
• On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

We also offer several voluntary insurances such as:

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $50,000.00 - USD $60,000.00 /Yr.