Marketing and Admissions Director

Genesis Healthcare, Inc.; West Virginia; In loco; USD 50.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Variable compensation

Tuition discounts

Travel discounts

Wireless service discounts

Employee Assistance Program

Health, dental, vision insurance

Company-paid life insurance

401K

Paid Time Off

Virtual health care

Descrizione del lavoro

Genesis HealthCare is seeking a Director of Marketing, Admissions, and Internal Referral Management to drive growth for nursing centers and assisted living communities. The role focuses on creating comprehensive sales and marketing plans, optimizing census and revenue, and managing both external and internal referrals.

You will partner with Clinical Admissions Directors to optimize conversions, represent the center in the community, and lead a high-performing team.

Competenze

• Minimum of three (3) years’ experience in a healthcare setting.
• Minimum of two (2) years college education in health care administration, business management, and/or marketing or public relations preferred.
• Ability to adjust work schedule based on centers’ business need, specifically incoming admissions.

Mansioni

• Develop and implement marketing strategies to achieve census, mix, and revenue goals.
• Oversee external and internal referral management.
• Collaborate with CADs for conversion processes.
• Lead and develop the marketing/admissions team.

Conoscenze

Leadership

Healthcare marketing

Strategic planning

Team collaboration

Formazione

Health care administration

Business management

Marketing or public relations

Descrizione del lavoro

Overview

We are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here’s a brief overview of the responsibilities and core impact this role will make:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years’ experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers’ business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members
• On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned
• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $50,000.00 - USD $60,000.00 /Yr.