Hybrid Marketing Analytics Specialist

Marcel Digital; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Marcel Digital in Chicago is seeking a Marketing Analytics Specialist to implement and optimize analytics systems powering client insights. You will focus on front-end analytics execution, including GTM deployment, GA4 setup, dashboard development in Looker Studio, and integrations like offline conversions.

You will collaborate with Paid Media, SEO, and Analytics leadership to ensure accurate data, clear reporting, and measurements aligned with client goals.

Qualifications

• 2–4 years of experience in digital analytics.
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM).
• Experience building dashboards in Looker Studio or similar visualization tools.
• Understanding of event-based tracking, conversions, and marketing measurement concepts.
• Experience QA’ing and troubleshooting tracking implementations.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple client priorities and deadlines.
• Clear communication skills, especially explaining data to non-technical stakeholders.
• Ability to translate complex and often siloed data into actionable insights.

Responsibilities

• Track implementation and QA using GTM/GA4; validate data layers.
• Build and maintain dashboards in Looker Studio; craft actionable reports.
• Assist with offline conversion uploads and marketing platform integrations.
• Collaborate with account teams to interpret performance data and support measurement planning.

Skills

Digital analytics experience

Stakeholder communication

Deadline management

Data accuracy

Tools

GA4

GTM

Looker Studio

BigQuery

Tableau/Power BI

Job description

Marcel Digital in Chicago is seeking a Marketing Analytics Specialist to implement and optimize analytics systems powering client insights. You will focus on front-end analytics execution, including GTM deployment, GA4 setup, dashboard development in Looker Studio, and integrations like offline conversions.

You will collaborate with Paid Media, SEO, and Analytics leadership to ensure accurate data, clear reporting, and measurements aligned with client goals.