Marketing Analytics Data Scientist – Valuation & CLV

Fairygodboss; Pittsburgh (Allegheny County); On-site; USD 95,000 - 173,000; Full time

Job summary

PNC is seeking a Data Scientist in Marketing Valuations to develop and apply valuation analytics and statistical models that guide marketing decisions. You will analyze customer, offer, and channel economics to shape prioritization, optimization, and investments across campaigns.

The role requires a strong foundation in statistical modeling, data analysis, and communication skills to present insights to both technical and non-technical stakeholders.

Qualifications

• Strong foundation in data science and analytics.
• Experience in marketing analytics or a related field.
• Familiarity with marketing valuation concepts such as CLV and offer economics.
• Experience with Python and SQL pipelines is a plus.

Responsibilities

• Develop valuation and forecasting models (NPV, CLV, Offer Economics) to guide marketing decisions.
• Apply statistical techniques to measure performance and quantify incremental impact.
• Analyze customer and marketing data to identify trends and provide actionable recommendations.
• Support end-to-end analytical processes including data prep, model development, validation, and monitoring.
• Collaborate with marketing, finance, and data teams to implement data-driven recommendations.

Skills

Python

SQL

Data analysis

Statistical modeling

Communication skills

Education

Masters

Tools

Spark

Hadoop

Job description

PNC is seeking a Data Scientist in Marketing Valuations to develop and apply valuation analytics and statistical models that guide marketing decisions. You will analyze customer, offer, and channel economics to shape prioritization, optimization, and investments across campaigns.

The role requires a strong foundation in statistical modeling, data analysis, and communication skills to present insights to both technical and non-technical stakeholders.