Marketing Analytics & Performance Leader

Alsco Inc; Salt Lake City (UT); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

401 K Plan with Company Match

Medical, Dental, Vision, and FSA/HSA

Life Insurance

Disability Insurance

Vacation, Sick Time, Holidays

Employee Assistance Program (EAP)

Job summary

Alsco Uniforms in Salt Lake City seeks a Marketing Performance Analyst to join our digital marketing team. You will analyze performance across email, social, paid media, SEO, and web analytics, build Tableau dashboards, and present insights to leadership to drive revenue.

The ideal candidate blends marketing sense with data fluency, turning numbers into clear stories. Experience with HubSpot, Salesforce, GA4, and cross-functional collaboration is essential.

Qualifications

• 4+ years of experience in marketing and sales performance reporting or analytics.
• Advanced proficiency in Tableau or Power BI, building dashboards for exec and day-to-day audiences.
• Experience with marketing attribution and funnel analysis linking channels to leads, pipeline and revenue.
• Advanced Excel skills including pivot tables, XLOOKUP/INDEX/MATCH, Power Query, and complex formulas.
• Strong knowledge of HubSpot and Salesforce for marketing analytics and CRM data analysis.
• Deep understanding of digital channels including SEO, PPC, social, email and call tracking.
• Proficiency with GA4 and other web analytics tools.
• Experience turning data into actionable recommendations and advising on testing strategies.
• Excellent storytelling and presentation skills; ability to explain numbers to non-technical audiences.
• Experience collaborating with cross-functional teams and external vendors.
• Detail-oriented with focus on data accuracy and documentation.
• Familiarity with tool implementations, integrations, or reporting rebuilds.

Responsibilities

• Analyze performance data across email, social, paid media, SEO, and website traffic to measure campaign effectiveness.
• Develop and maintain dashboards and data visualizations in Tableau and Excel to track KPIs across marketing and sales.
• Use HubSpot and Salesforce to analyze campaigns, journeys, and pipeline attribution.
• Create recurring and ad hoc presentations for leadership with performance insights and recommendations.
• Identify customer behavior patterns and optimization opportunities to improve performance.
• Audit tracking and data collection with marketing ops, web teams, and vendors for data accuracy.
• Collaborate with IT and other departments to ensure cohesive measurement and attribution across platforms.

Skills

Tableau

Power BI

Google Analytics

HubSpot

Salesforce

Email marketing

SEO

PPC

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, Business Analytics, or related field

Equivalent combination of education / 4+ years of experience

Tools

Tableau

Power BI

Google Analytics

HubSpot

Salesforce

Job description

Alsco Uniforms in Salt Lake City seeks a Marketing Performance Analyst to join our digital marketing team. You will analyze performance across email, social, paid media, SEO, and web analytics, build Tableau dashboards, and present insights to leadership to drive revenue.

The ideal candidate blends marketing sense with data fluency, turning numbers into clear stories. Experience with HubSpot, Salesforce, GA4, and cross-functional collaboration is essential.