Marketing Performance & Insights Lead

Alsco; Salt Lake City (UT); On-site; USD 77,000 - 104,000; Full time

Benefits offered by this job

401K Plan with Company Match

Medical, Dental, Vision, and FSA/HSA

Life Insurance, Disability Insurance

Vacation, Sick Time, Holidays

Employee Assistance Program (EAP)

Job summary

Alsco Uniforms in Salt Lake City is seeking a Marketing Performance Analyst to join our digital marketing team. You will analyze performance across email, social, paid ads, SEO, and web analytics, and tie results to sales outcomes while building dashboards in Tableau.

You’ll present insights to marketing and sales leadership, recommend budget focus, and work cross‑functionally to ensure data accuracy. The ideal candidate blends marketing sense with data fluency and can translate numbers into

Qualifications

• 4+ years of experience in marketing and sales performance reporting.
• Advanced proficiency in Tableau or Power BI for dashboards and visuals.
• Experience with marketing attribution and funnel analysis, linking channels to leads, pipeline and revenue.
• Advanced Excel skills including pivot tables, XLOOKUP/INDEX-MATCH, Power Query, and complex formulas.
• Strong knowledge of HubSpot and Salesforce for analytics, sales reporting, and CRM data analysis.
• Deep understanding of digital marketing channels including SEO, PPC, social media, email marketing, and web analytics.

Responsibilities

• Analyze performance data from digital marketing channels to measure campaign effectiveness.
• Develop and maintain dashboards and visualizations in Tableau, Excel, and other analytics tools.
• Utilize HubSpot and Salesforce to analyze campaign performance and pipeline attribution.
• Create recurring and ad hoc presentations for leadership with insights and recommendations.
• Analyze customer behavior and conversion trends to optimize targeting and performance.
• Audit tracking and data collection with cross-functional teams to ensure data accuracy.
• Collaborate with IT and other departments to ensure cohesive measurement and reporting.

Skills

Tableau

Power BI

HubSpot

Salesforce

Excel

Google Analytics GA4

Marketing analytics

Data storytelling

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Tableau

Power BI

GA4

Salesforce

HubSpot

Job description

Alsco Uniforms in Salt Lake City is seeking a Marketing Performance Analyst to join our digital marketing team. You will analyze performance across email, social, paid ads, SEO, and web analytics, and tie results to sales outcomes while building dashboards in Tableau.

You’ll present insights to marketing and sales leadership, recommend budget focus, and work cross‑functionally to ensure data accuracy. The ideal candidate blends marketing sense with data fluency and can translate numbers into