Marketing Analytics Manager: Drive ROAS & Strategy

CarMax; Richmond (VA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development opportunities

Job summary

A leading automotive retailer in Richmond, VA, seeks a Manager in Marketing Analytics to drive measurement and insights for effective marketing strategies. The ideal candidate will leverage their extensive analytical experience to collaborate with various teams, ensuring optimized marketing investments and data-driven decision-making. Required qualifications include a BA/BS in a quantitative field and over 7 years in marketing analytics. This full-time role is onsite 5 days a week, focusing on maximizing marketing performance and investment efficiency.

Qualifications

• 7+ years of experience in marketing analytics or a related analytical role.
• Proven ability to lead complex projects and influence cross-functional teams.
• Experience with marketing measurement methodologies including attribution modeling.

Responsibilities

• Lead and evolve marketing measurement approaches across channels and programs.
• Develop executive-ready reporting and insights that translate complex analyses.
• Serve as the primary analytics partner to channel marketing managers.

Skills

Analytical skills

Problem-solving

Communication

Data-driven decision-making

Education

BA/BS in Business, Marketing, Economics, Statistics, or related field

Tools

SQL

Python

R

Tableau

Excel

PowerPoint

Job description

A leading automotive retailer in Richmond, VA, seeks a Manager in Marketing Analytics to drive measurement and insights for effective marketing strategies. The ideal candidate will leverage their extensive analytical experience to collaborate with various teams, ensuring optimized marketing investments and data-driven decision-making. Required qualifications include a BA/BS in a quantitative field and over 7 years in marketing analytics. This full-time role is onsite 5 days a week, focusing on maximizing marketing performance and investment efficiency.