Marketing Analytics Manager

Guarantors Technology Service Inc; United States; Remote; USD 120,000 - 135,000; Full time

Job summary

A leading fintech company seeks a Marketing Analytics Manager to enhance B2B marketing initiatives. The role involves data visualization, analytics, and effective communication of insights to drive strategic decisions. Join a fast-growing team and make a meaningful impact while leveraging cutting-edge technology in a remote work environment.

Benefits

Health savings account with employer contribution

Generous PTO and paid holidays

401(k)

Paid parental leave

Company sponsored short and long term disability

Flexible spending accounts

Qualifications

• 3+ years of marketing analytics/data analytics experience in an enterprise B2B environment.
• Solid understanding of B2B marketing strategies and ability to handle large datasets.
• Proven ability to communicate insights effectively to stakeholders.

Responsibilities

• Develop and maintain dashboards to track funnel performance.
• Communicate marketing performance insights to executives.
• Ensure data integrity for marketing attribution and pipeline progress.

Skills

Data analysis

Data visualization

B2B marketing strategies

Attention to detail

Project management

Tools

SQL

Power BI

Tableau

Python

R

Job description

TheGuarantors is a cutting edge fintech company setting the standard in rent coverage with unrivaled insurance products. With a deep understanding of owner, operator, and renter needs, we believe renters deserve better access to the home of their dreams and operators deserve greater protection and growth opportunities. That’s why we’re leveraging our expertise in real estate and using AI-based technology to help operators qualify renters faster while mitigating the risk of rental income loss. With $4B+ in rent and deposits guaranteed, we work with 9 of the country’s top 10 operators and have been named one of Inc. 5000’s fastest-growing companies, one of Forbes’ Best Startup Employers, and one of Deloitte’s Technology Fast 500.

The Opportunity

We are seeking a Marketing Analytics Manager to join our Growth Marketing team, reporting directly to the VP of Growth. In this role, you will lead quantitative analysis, data visualization, and advanced analytics to drive insights and optimize the company’s B2B marketing initiatives.

Location

Remote

What you’ll do

• Develop and maintain dashboards and reporting to track funnel performance, marketing’s impact on the overall business
• Regularly communicate marketing performance to executives, providing clear and concise insights to inform strategic decision-making
• Regularly audit pipeline to ensure clear marketing attribution and be the POC on opportunity pipeline progress and potential business impact
• Track media performance by partnering closely with external media partners
• Ensure clear, compelling data storytelling by translating complex insights into actionable recommendations that connect marketing performance with business goals.
• Prepare reporting for cross functional and strategic meetings including monthly and quarterly business reviews
• Support key marketing data and analytics programs such as lead scoring, account scoring, attribution, new data pipelines, etc.
• Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements to ensure reliable data pipelines and best in class marketing data models
• Enhance & support the data team to implement multi-touch attribution model for B2B business to better understand the overall customer journey
• Run ad-hoc data analyses as needed

What you bring

• 3+ years of marketing analytics and/or data analytics experience in an enterprise B2B environment
• Proven ability to handle large sets of data, translate complex data into clear, actionable insights to drive marketing decisions and communicate findings effectively to stakeholders.
• Solid understanding of B2B marketing strategies, including lead generation, digital paid advertising, email marketing, and content marketing
• Advanced Excel skills with pivot table, macro, and VBA experience
• Deep experience in SQL & working with databases, data visualization tools (i.e. PowerBi, Looker, Tableau), CRM systems (i.e. Hubspot, SFDC), web analytics (i.e. Mixpanel, Google Analytics)
• Functional coding experience utilizing Python and/or R a plus
• Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus.
• Extreme attention to detail and a high standard for analytical deliverables to ensure consistent data integrity and hygiene.
• Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines.
• Able to work with a high degree of autonomy in a fast-moving startup or a hyper growth environment
• Opportunities to make an impact within a fast growing company
• Health savings account with employer contribution
• Generous PTO and paid holidays
• 401(k)
• Paid parental leave
• Company sponsored short and long term disability
• Flexible spending accounts (healthcare, dependent care, commuter)

The base salary range is between $120,000 - $135,000 annually.

Base salary does not include other forms of compensation or benefits. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data and may vary from the range above.

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TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all.