Marketing Analytics Manager (Ref: 183893)

Forsyth Barnes; Idaho; On-site; USD 110,000 - 160,000; Full time

Job summary

Forsyth Barnes is hiring a Marketing Analytics Manager in Idaho to lead digital marketing analytics initiatives. The role involves managing a team, enhancing customer insights through data, and implementing advanced analytics frameworks. Ideal candidates should possess strong analytical skills, significant industry experience, and excellent leadership qualities.

Qualifications

• 10+ years of experience with analytics platforms.
• 5+ years in marketing analytics or related fields.
• Proven leadership in building digital analytics teams.

Responsibilities

• Drive data-informed strategies to enhance marketing efforts.
• Oversee the development of integrated data frameworks.
• Develop and implement advanced measurement systems.

Skills

Google Analytics

Google Tag Manager

Power BI

Tableau

Advanced Excel

Statistical Modeling

Data Visualization

Problem Solving

Education

Bachelor’s degree in Business, Data Science, Mathematics, or related field

Job description

This range is provided by Forsyth Barnes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $160,000.00/yr

Title: Marketing Analytics Manager

Location: Idaho – Relocation Accommodations

Compensation: $110,000-160,000 + Bonus

Forsyth Barnes recently partnered with a Consumer Goods business that is looking to further grow out their Digital Marketing Analytics team. This position will be responsible for managing a small team and looking across projects with Web Analytics, Campaign Measurement, Segmentation in CDP and more.

Key Requirements:

• Bachelor’s degree in Business, Data Science, Mathematics, or a related field.
• 10+ years of experience with analytics platforms and 5+ years in marketing analytics, digital marketing, or related fields.
• Expertise in Google Analytics, Google Tag Manager, and reporting tools like Power BI or Tableau, with advanced Excel skills.
• Strong analytical and problem-solving abilities, with experience in statistical modeling, data visualization, and extracting insights from data.
• Proven leadership in building and managing digital analytics teams, with excellent stakeholder and vendor management skills.

Key Responsibilities:

• Drive data-informed strategies to enhance marketing efforts, boost customer acquisition and retention, and improve conversion rates.
• Oversee the development of integrated data frameworks, incorporating web analytics, experimentation methodologies, and personalization technologies to enhance AI/ML-experiences.
• Develop and implement advanced measurement systems to gain deeper customer insights, improve online interactions, and strengthen marketing strategies.
• Support international digital projects by maintaining accurate data, enhancing analytics processes, and introducing solutions that boost user engagement and site efficiency.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology, Analyst, and Marketing

• Industries

  Retail

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