Sr. Digital Marketing Analytics Manager (32536)

Myticas Consulting; United States; Remote; USD 145,000 - 200,000; Full time

Job summary

A leading company is looking for a Sr. Digital Analytics Manager to manage analytics and reporting for digital marketing. This fully remote role requires significant experience in digital analytics systems and the ability to improve performance across channels, supporting strategy with data-driven insights.

Qualifications

• 7 years of experience in digital media and marketing analysis.
• 5 years with digital analytics systems required.
• Experience with various media platforms and A/B testing.

Responsibilities

• Oversee reporting and analysis on digital media performance.
• Conduct detailed media trend analysis and forecasting.
• Partner with stakeholders to align marketing and operational goals.

Skills

Analytical skills

Statistical analysis

A/B testing

Customer segmentation

Presentation skills

Education

Bachelor’s degree in a related field

Tools

Adobe Analytics

Google Analytics

SAS

SQL

Excel

Tableau

Job description

Myticas's direct client is seeking Sr. Digital Analytics Manager for 100% REMOTE contract-to-hire opportunity.

Description

The Sr Digital Analytics Manager manages the analytics, modelling, forecasting and reporting of digital marketing, media, spend and performance for client. The individual works closely with all digital marketing channels to collaboratively plan, analyze and improve the performance and each of its digital channels.

What You'll Do

• Oversee all reporting, analysis, forecasting, review and interpretation of data relating Digital Media Channel; provide data and insights to guide digital media channels and departments to improve and optimize their performance; counsel multiple stakeholders regarding accurate interpretation of data and use of metrics to determine campaign effectiveness.
• Provide regular and automated digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons; present findings, including key drivers of performance, direction and recommendations to Marketing leadership and leadership from other areas of the University
• Perform detailed analyses on media trends, performance attribution, root cause analysis, and construct data views to communicate findings and opportunities in a clear, structured manner; ensure accuracy of data, perform regular audits, and work with Media to improve and refine captured data to improve further possible analysis.
• Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups. Drive towards measurable media strategy goals and optimizations.
• Partner and collaborate with Marketing leadership, FP&A, Operational Analytics, Data Strategy and Data Engineering teams to ensure strategic and operational goals are aligned and informed.
• Manage the relationships with third parties performing analytical and technical analyses; provide guidance and coaching on focus areas, context and detailed information to inform them on how best to approach projects.
• Perform other duties as assigned or apparent.

Minimum Education And Related Work Experience:

Bachelor’s degree in a related field and (7) years of overall experience in digital media, marketing analysis, digital or CRM analytics, that includes at least five 5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros; OR

Additional Qualifications

• Experience with various off-line and online media platforms: Social, Video, Display, Search, Direct Mail, Email (ex: Google Display/Video Facebook, YouTube, TikTok)
• Experience with A/B/n testing and statistical analysis related to test optimization
• Experience with customer segmentation, and cohort identification and analysis, and multi-touch attribution (MTA)
• Experience and working knowledge of marketing taxonomy; hierarchical framework that organizes and categories marketing data based on predefined categories and serves as a standardized structure for organizing information about customers, campaigns, channels and other marketing components.
• Knowledge of SAS, SQL or other database platforms
• Knowledge of statistical tools and data analysis (e. g. regression, factor analysis, multivariate analysis
• Able and desire to learn new tools and technologies, and work independently
• Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
• Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations; must be able to express information and concepts with conciseness and clarity when writing and speaking
• Highly organized, meticulous attention to detail, with strong work ethic and ability to support multiple projects at a time
• Experience with Qualitative analysis and providing insights and recommendations from User sessions and Heat-mapping. Extrapolating results to apply to analysis and recommendations
• Certification related to analytics and implementation
• Experience with Analytics implementation governance and qualitive assurance of the implementation
• Experience with Tag management solutions

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology and Marketing

• Industries

  Technology, Information and Media, Marketing Services, and Internet Marketplace Platforms

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