Marketing Analytics Manager

Zoom Tan; Naples (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with 5% match

Paid Time Off

Paid Holidays

Employee discounts

Career growth opportunity

Job summary

Zoom Tan, based in Naples, FL, is seeking a Marketing Growth Manager to transform data into actionable insights that drive customer acquisition, retention, and revenue growth.

The role analyzes marketing performance across digital and traditional channels, identifies trends, and measures campaign effectiveness to improve ROI. Collaboration with multiple departments and leadership is essential for success.

Qualifications

• Bachelor's degree preferred in Marketing, Analytics, Economics, or related field.
• 2+ years in marketing analytics, BI, or data analysis.
• Advanced Excel skills required; experience with GA4 is a must.
• Experience with at least one visualization tool (Power BI/Tableau/Looker Studio).
• Knowledge of SQL and CRM systems is a plus.

Responsibilities

• Analyze marketing campaign performance across email, SMS, paid ads, social, SEO, and other channels.
• Monitor KPIs: CAC, ROAS, LTV, conversion rates, and memberships.
• Develop, maintain dashboards and recurring reports for leadership.
• Forecast campaign performance and sales trends; identify growth opportunities.
• Present findings clearly to leadership; ensure data accuracy across platforms.

Skills

Analytical thinking

Data-driven decision making

Communication skills

Project management

Attention to detail

Education

Bachelor's degree in Marketing / Business Analytics / Statistics / Economics / Data Analytics

Tools

Excel

Power BI

Tableau

Looker Studio

GA4

SQL

CRM platforms

Job description

Marketing Growth Manager

Department: Marketing

Reports To: Senior Marketing Manager

FLSA Status: Exempt

Fully IN OFFICE position based in Naples, FL.

Compensation Range: $75,000 - $85,000 Depending on Experience.

Position Summary

Zoom Tan is seeking a highly analytical and detail-oriented Marketing Growth Manager to transform data into actionable insights that drive customer acquisition, retention, and revenue growth. This role will analyze marketing performance across digital and traditional channels, identify trends in customer behavior, measure campaign effectiveness, and provide recommendations that improve marketing ROI. The ideal candidate has a passion for data, strong analytical skills, and the ability to communicate findings in a way that supports strategic business decisions. This position works closely with Marketing, Operations, Customer Service, and Executive Leadership to optimize marketing initiatives and improve the overall customer experience.

Essential Duties & Responsibilities

• Analyze marketing campaign performance across email, SMS, paid advertising, social media, SEO, and other digital channels.
• Monitor key performance indicators (KPIs) including: o Customer acquisition cost (CAC)
• Return on ad spend (ROAS) oCustomer lifetime value (LTV)
• Conversion rates oMembership enrollments
• Membership retention oAverage ticket value
• Promotional performance
• Develop and maintain dashboards and recurring reports for executive leadership.
• Evaluate customer purchasing behaviors and identify trends that increase revenue and retention.
• Analyze salon performance by market, district, and individual location to identify growth opportunities.
• Partner with the marketing team to measure the effectiveness of promotions, pricing strategies, and seasonal campaigns.
• Conduct A/B testing and analyze results to optimize marketing campaigns.
• Identify opportunities for customer segmentation and personalized marketing efforts.
• Track website traffic, digital engagement, and customer conversion funnels.
• Monitor competitor marketing activities and industry trends.
• Assist in forecasting campaign performance and sales trends.
• Present findings and recommendations to leadership in a clear, concise manner.
• Ensure data accuracy and integrity across reporting platforms.
• Support ad hoc reporting requests and strategic initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, or related field preferred.
• 2+ years of experience in marketing analytics, business intelligence, or data analysis.
• Experience analyzing consumer behavior and marketing performance.
• Advanced Microsoft Excel skills required.
• Experience with Power BI, Tableau, Looker Studio, or similar visualization tools preferred.
• Experience with Google Analytics (GA4) REQUIRED.
• Familiarity with CRM and customer loyalty platforms is a plus.
• Knowledge of SQL is preferred.
• Strong analytical, mathematical, and problemsolving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.

Knowledge, Skills & Abilities

• Strong analytical thinking and attention to detail.
• Ability to identify trends and make datadriven recommendations.
• Comfortable working with large datasets.
• Excellent organizational and project management skills.
• Strong presentation and storytelling abilities using data.
• Ability to collaborate across departments.
• Selfmotivated with the ability to work independently.

Benefits

Zoom Tan offers a competitive compensation and benefits package designed to support the health, well-being, and professional growth of our team members.

Benefits include:

• Competitive salary based on experience
• Medical, Dental, and Vision insurance
• Companypaid Life Insurance
• Voluntary Supplemental Insurance options
• 401(k) retirement plan with 5% company match
• Paid Time Off (PTO)
• Paid Holidays
• Employee discounts on Zoom Tan products and services
• Career growth within a growing, multilocation organization
• Collaborative and teamoriented work environment