Marketing Analytics Manager

PSECU; Harrisburg (Dauphin County); Hybrid; USD 85,000 - 110,000; Full time

Job summary

PSECU, located in Harrisburg, is seeking a Marketing Analytics Manager to lead a team focused on generating insights for Marketing and Digital Experience. This role involves managing analytics for campaigns, defining measurement strategies, and translating data into actionable recommendations for leadership.

The ideal candidate will have over 7 years in data analytics, with at least 2 years managing teams. This position allows for a hybrid work model with an on-site presence required for 40% of the time.

Qualifications

• Bachelor's degree required.
• 2+ years of managing and developing analytics teams.
• 7+ years of experience in data analytics or business intelligence.

Responsibilities

• Lead and develop analytics professionals for marketing.
• Own analytics for campaigns and membership growth.
• Translate data into actionable insights for executives.

Skills

Team leadership

Data analysis

Statistical methods

Communication

Education

Bachelor's degree

Job description

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...

The Marketing Analytics Manager leads a team of data analysts that deliver actionable insights across Marketing, Digital Experience, and Retail. This role turns member data into clear recommendations that drive growth, engagement, and retention. Success requires deep analytics expertise, strong leadership, and the ability to translate complex analysis into decisions leaders will use.

Schedule: Monday - Friday, this position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.

In this position, you will

• Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners
• Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn
• Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design
• Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition
• Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
• Design, build, and maintain dashboards that enable self-service insights and performance tracking
• Ensure data quality, consistency, and clear metric definitions across teams
• Prioritize and plan work using agile principles, balancing quick wins with long term analytics capability building
• Influence decision making by challenging assumptions and grounding recommendations in data
• Continuously improve analytics processes, tools, and standards

Qualifications

Bachelors (Required)

• 2+ years of experience managing and developing analytics teams (Required)
• 7+ years of experience in data analytics, business intelligence, or related role (Required)