Marketing Analytics Manager

Cetera Financial Group; Des Moines (IA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Join a dynamic marketing analytics team at a forward-thinking financial firm where you will leverage your analytical skills to optimize marketing strategies and drive business growth. In this hybrid role, you will manage relationships with analytics teams, develop actionable insights, and create standardized reports to enhance performance. With a strong focus on data governance and cross-functional collaboration, this position offers the opportunity to make a significant impact on marketing initiatives. Enjoy a competitive salary, comprehensive benefits, and a supportive work environment that values work-life balance.

Benefits

Health, Dental, and Vision Insurance

401(k) Savings Plan

Paid Time Off (20+ days)

Paid Parental Leave

Employee Assistance Program

Flexible Spending Account Options

Qualifications

• 5+ years of experience in marketing analytics and data analysis.
• Strong expertise in data visualization and statistical analysis.

Responsibilities

• Manage relationships with offshore analytics teams for marketing insights.
• Develop and implement forecasting models for marketing strategies.

Skills

Marketing Analytics

Business Analytics

Data Visualization

Statistical Analysis

CRM Systems

Cross-functional Team Coordination

Education

Bachelor's Degree in Quantitative Field

Tools

Excel

SQL

Python

Power BI

Tableau

Google Analytics

Job description

Cetera Financial Group provided pay range

This range is provided by Cetera Financial Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $140,000.00/yr

Direct message the job poster from Cetera Financial Group

As a member of the Marketing Analytics Team, you will help build our marketing analytics capabilities and uncover new insights to better understand our customers. You will take responsibility in building a measurement and reporting ecosystem that ensures our marketing strategies are optimized with data. You balance analytical rigor with commercial pragmatism and will relentlessly bring insights to optimize our business today and plan strategically for the future.

This is a hybrid role, 2 days weekly in office.

Core Responsibilities:

• Manage relationship with an offshore agency of analysts responsible for marketing analytics, performance measurement, digital analytics, data visualization, and customer segmentation.
• Take ownership over all stages of data analysis: testing plan, data collection and shaping, model specification, visualization and communicating findings to colleagues.
• Derive actionable insights and identify opportunities for improving acquisition, retention, LTV/CAC, channel mix, marketing ROI, NPS, etc.
• Develop standardized reports and dashboards related to marketing performance including: lead generation, digital engagement, paid/organic channels, earned impressions, etc.
• Develop and implement forecasting models and predictive analytics to support marketing and sales planning and strategy.
• Ensure the accuracy and consistency of marketing and sales data by establishing data governance policies and procedures.
• Partner with marketing, sales, and other cross-functional teams to understand business requirements and deliver analytics solutions that meet their needs.
• Manage and optimize the use of analytics tools, ensuring the team has access to the necessary resources for effective analysis.
• Identify opportunities for process improvement, automation, and new technologies by staying current with industry best practices.
• Have a holistic view of the company’s performance and prepare deep dive analyses as needed.

Required Knowledge, Skills, and Abilities:

• 5+ years experience with Marketing Analytics, Business Analytics, and/or Proudct Analysis
• Bachelor’s degree from a four-year college or university (preferably in a quantitative field).
• Mastery of MS Office tools, especially Excel and PowerPoint.
• Expertise with at least two of the standard analysis tools: Excel, SQL, R, Python, Power BI, Tableau, etc.
• Ability to summarize complex findings clearly and concisely to audiences of varying technical ability.
• Familiarity with CRM systems like Salesforce and other relevant technologies.
• Strong working knowledge of statistics and experimental design, including A/B testing, regression analysis, univariate and multivariate analysis.
• Ability to coordinate cross-functional teams and drive towards decisions despite many stakeholders.
• Self-starter attitude with sharp business judgment.
• High attention to detail.

Desired Knowledge, Skills, and Abilities:

• Advanced analytics /data science experience.
• Working knowledge of data cloud solutions such as Snowflake.
• Familiarity with MarTech tools such as Google Analytics, Marketo, Hootsuite, Adroll, etc.

Travel Requirements: Up to (10%)

Compensation:

The base annual salary range for this role is $100,000 to $140,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.

About Us

What we give you in return:

Not many teams can say that they support people’s dreams coming to life… We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, 1 paid wellness day and 1 day of paid volunteer time off (VTO) to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

Cetera Financial Group ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.

"Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions,and Cetera Financial Specialists.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at the Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

Please review our Workforce Privacy Policy for further details on what information we collect and the purposes for collection.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Marketing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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