Marketing - Marketing Analyst Lead

Storage Mart; Columbia Township (MO); On-site; USD 100,000 - 130,000; Full time

Job summary

Storage Mart is seeking a Marketing Analytics Lead to own GA4, GTM, attribution, and dashboards across the marketing team. You will translate data for SEO, paid media, and brand initiatives, acting as the analytics backbone reporting to the SVP of Marketing.

You will build attribution models, design dashboards in Tableau or similar, and champion AI-assisted analysis to help channel leads and executives act on insights. 3–5+ years in marketing analytics required.

Qualifications

• 3–5+ years in marketing analytics with ownership of analytics.
• Hands-on in SEO, paid media, or content marketing.
• Deep GA4 and GTM expertise with event schema design and QA.

Responsibilities

• Own GA4, GTM across all digital properties and act as product owner for marketing data.
• Build and evolve attribution models for channels driving reservations and rentals.
• Design dashboards (Tableau or similar) for channel leads and senior leadership.
• Collaborate with SEO, paid media, and brand teams to translate data into actions.
• Champion AI-assisted analysis to make marketing data faster to digest.
• Run data quality audits and deliver actionable performance reports.

Skills

GA4

GTM

Attribution

Dashboarding

Marketing analytics

Data storytelling

SEO/paid media

Tools

Tableau

Looker Studio

Power BI

GA4

GTM

Job description

Pay: $100,000–$130,000, commensurate with experience

THE ROLE

StorageMart's marketing team runs on data, and we need someone who can turn it into a story. As our Marketing Analytics Lead, you'll own GA4, GTM/GTG, attribution, and dashboarding for the entire marketing department, and help translate data for our SEO, paid media, and brand teams. We're looking for a marketing-fluent analyst, not a traditional BI or business analyst hire (ie: someone who has worked inside marketing, not just reported on them from the outside). You'll report directly to the SVP of Marketing and serve as the analytics backbone for the whole department.

WHAT YOU'LL DO

• Own GA4, GTG/GTM across all digital properties: tracking, tagging, QA, and be the product owner of all marketing data used within the company.
• Build and evolve attribution models that show how each channel (organic, paid, social, email, phone, AI-referred) actually drives reservations and rentals.
• Design dashboards (Tableau or similar) that give channel leads and senior leadership real, timely visibility into performance. (BI and Data Engineering teams will support your design requirements)
• Partner directly with our SEO, paid media, and brand/content teams, turning data into channel-specific recommendations they can act on.
• Champion the use of AI-assisted analysis within the marketing function, developing methodologies that make marketing data faster to digest and easier for SMEs to act on.
• Run regular data quality audits and deliver clear, action-oriented performance reports to marketing leadership.

WHAT YOU BRING

• 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics.
• Hands-on experience working inside SEO, paid media, or content marketing (non-negotiable: we need someone who's lived in marketing).
• Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA.
• A track record building dashboards (Tableau, Looker Studio, or Power BI) that non-technical stakeholders actually understand.
• Deep understanding of data foundations in paid media platforms (Google Ads, Meta) and SEO tools (Google Search Console, SEMrush, or Conductor).
• Strong communicator who can translate complex data into plain-language recommendations for channel experts and executives alike.

BONUS POINTS

• Experience with call tracking and multi-channel lead attribution (e.g., CallRail).
• Familiarity with AI search and generative engine optimization (GEO) measurement.

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