Marketing Analytics Lead: Growth Insights & ROI

Swire Coca-Cola; Draper, Northern (UT, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Swire Coca-Cola is seeking a Senior Marketing Science Analyst to advance marketing analytics and drive growth. You will partner with cross-functional teams to deliver insights, reporting, and scalable analytics that optimize investments and customer engagement.

The role focuses on building Power BI dashboards and data models in Snowflake, supporting ROI measurement, segmentation, and eCommerce analytics to guide strategic decisions.

Qualifications

• 2+ years experience in BI, analytics, strategy, or related analytical role.
• 1+ years proficiency in Power BI with dashboard development and data modeling.
• 2+ years SQL experience querying, transforming, and validating large datasets.
• 2+ years experience with cloud data platforms such as Snowflake.
• 2+ years experience with R and/or Python for analytics and modeling preferred.
• 1+ years experience in consumer-packaged goods (CPG) preferred.
• Advanced Microsoft Excel skills including Power Query and data modeling.

Responsibilities

• Execute end-to-end research, analysis, reporting, and prescriptive optimization for strategic decisions and ecommerce.
• Develop and maintain Power BI dashboards, scorecards, and automated reporting for commercial and marketing performance.
• Design and run advanced analyses to identify growth, risks, trends, and insights for the business.
• Support marketing effectiveness with ROI, incrementality, segmentation, and demand analytics.
• Collaborate with Data Engineering and IT to build scalable analytics and a single enterprise data source.
• Develop, maintain, and optimize data models in Snowflake and Power BI for accuracy and governance.
• Support retailer outlet segmentation, eB2B analytics, and other strategic analytics initiatives.
• Lead ad hoc analyses and projects for planning and cross-functional decision-making.
• Manage project timelines, priorities, and stakeholder expectations across multiple initiatives.

Skills

Power BI

SQL

Snowflake

R

Python

Excel

Education

Bachelor's Degree STEM, Statistics, Data Science, or Information Systems

Master's Degree STEM, Statistics, Data Science, or Information Systems preferred

Tools

Power BI

Snowflake

DAX

Job description

Swire Coca-Cola is seeking a Senior Marketing Science Analyst to advance marketing analytics and drive growth. You will partner with cross-functional teams to deliver insights, reporting, and scalable analytics that optimize investments and customer engagement.

The role focuses on building Power BI dashboards and data models in Snowflake, supporting ROI measurement, segmentation, and eCommerce analytics to guide strategic decisions.