Marketing Analytics Lead: Data-Driven Insights and Strategy

Twistbioscience; United States; On-site; USD 157,000 - 198,000; Full time

Job summary

Twist Bioscience is hiring a Marketing Analytics Manager to bridge our marketing data and decision making. You will own the data model, metric definitions, and the delivery of insights, with self-serve data for leaders and curated dashboards for executives.

You will work with Marketing, Product, and BI to optimize campaigns, lead quality, and attribution. The role emphasizes storytelling, validation, and scalable analytics in a fast-paced, data-driven environment.

Qualifications

• 7-10+ years in marketing analytics or closely related field with B2B funnel experience.
• Ability to move from data to insight to recommendation with business impact.
• Strong storytelling and communication for senior leaders.
• Hands-on fluency with AI tools for analytics work and validating results.
• SQL and Tableau proficiency; comfort with Snowflake and cloud data warehouses.
• Knowledge of attribution, campaigns, funnel and lifecycle metrics, lead scoring.

Responsibilities

• Own the data model, metric definitions, and a governed Snowflake data layer.
• Deliver end-to-end marketing measurement with actionable narratives.
• Collaborate with commercial, product, and digital marketing leaders.
• Own lead quality measurement, MQL definition, and lifecycle metrics.
• Build self-serve endpoints and curated visuals for stakeholders.
• Set up automated validation to surface issues quickly.
• Contribute to AI-assisted analytics tools and semantic layers.
• Represent marketing analytics requirements during Salesforce Cloud migration and tool evolutions.

Skills

Marketing analytics

SQL

Tableau

Data storytelling

AI fluency

Cross-functional collaboration

Lead scoring

Funnel & metrics

Tools

Snowflake

Segment

Salesforce Marketing Cloud

Marketo

Tableau

Data Cloud

Job description

Twist Bioscience is hiring a Marketing Analytics Manager to bridge our marketing data and decision making. You will own the data model, metric definitions, and the delivery of insights, with self-serve data for leaders and curated dashboards for executives.

You will work with Marketing, Product, and BI to optimize campaigns, lead quality, and attribution. The role emphasizes storytelling, validation, and scalable analytics in a fast-paced, data-driven environment.