Marketing Analytics & Insights Manager

Twist Bioscience; South San Francisco (CA); On-site; USD 157,000 - 198,000; Full time

Job summary

Twist Bioscience is hiring a Marketing Analytics Manager to bridge marketing data and decisions. You will own the data model, metric definitions, and delivery of insights through self-serve endpoints and curated dashboards.

You’ll lead end-to-end measurement, validate numbers, collaborate with commercial and digital marketing leaders, and drive the migration to Salesforce Marketing Cloud while building automated checks and AI-assisted tools.

Qualifications

• 7-10+ years in marketing analytics or related field
• Demonstrated ability to move from data to insight to recommendation
• Strong storytelling and communication to senior leaders with data visuals
• Hands-on fluency with AI tools for data-to-answer workflows
• Proficiency in SQL and Tableau; comfortable with Snowflake
• Experience with marketing measurement concepts and lifecycle metrics

Responsibilities

• Own the data model and metric definitions; ensure a single authoritative marketing data model
• Deliver marketing measurement end-to-end with narrative and actionable recommendations
• Partner with marketing leaders to diagnose channel performance and funnel leaks
• Own lead quality measurement, MQL definition, and lifecycle metrics
• Build self-serve endpoints and curated dashboards for stakeholders with fixed cadences
• Be the quality layer: validate numbers and automate data quality checks
• Develop AI-assisted analytics tools and maintain semantic layer and metric dictionary
• Own marketing data product layer and collaborate with BI team and Salesforce Marketing Cloud migration

Skills

Marketing analytics

Storytelling & communication

AI tools fluency

SQL & Tableau

Marketing measurement concepts

Collaborative mindset

Tools

Snowflake

Tableau

Salesforce Marketing Cloud

Segment

Marketo

Job description

Twist Bioscience is hiring a Marketing Analytics Manager to bridge marketing data and decisions. You will own the data model, metric definitions, and delivery of insights through self-serve endpoints and curated dashboards.

You’ll lead end-to-end measurement, validate numbers, collaborate with commercial and digital marketing leaders, and drive the migration to Salesforce Marketing Cloud while building automated checks and AI-assisted tools.