Manager, Marketing Analytics & Insights

CBRE; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

CBRE is seeking a Manager, Marketing Analytics to translate marketing data into actionable insights that drive leadership decisions across a global digital ecosystem.

The role partners with marketing leaders to read campaign performance, optimize channel mix, and demonstrate marketing’s business impact. It expects strong storytelling, data visualization, and advisory skills with an emphasis on AI‑enabled analytics.

Qualifications

• Ability to interpret marketing performance data across attribution, funnel, segmentation and channel performance.
• Proven skill in turning analyses into findings and actionable recommendations for leaders.
• Experience presenting to senior leadership and cross‑functional partners.

Responsibilities

• Interpret marketing performance data across attribution, funnel, segmentation, and channel performance; translate into findings, implications, and recommendations for marketing leaders.
• Develop compelling data visualizations and narratives; use AI tools to produce sharper insights faster.
• Serve as trusted analytical partner to stakeholders; turn business questions into structured analyses with clear answers.
• Engage marketing teams regionally; share interpretation and contribute to analytics community.

Skills

Data storytelling

Stakeholder comms

AI tooling awareness

Mentoring

Analytics interpretation

Tools

BI tools

Data visualization tools

Job description

About the role

The Manager, Marketing Analytics is a key analytical voice on CBRE’s Global Digital Marketing Analytics team, responsible for turning marketing data into insight that leadership can act on. As CBRE invests in a stronger global digital ecosystem, this role helps ensure marketing performance is measured clearly, interpreted consistently, and connected to the business outcomes that matter most.

This role serves as a partner marketing leaders turn to for a reliable read on campaign performance, channel mix, and marketing’s contribution to the business. Working within the departmental analytics strategy and standards, it helps maintain the measurement frameworks the global marketing organization depends on, keeping analytics consistent and trustworthy across regions and lines of business.

This role is for someone who wants to make analytics work smarter by applying AI thoughtfully to improve speed, quality, and scalability. It suits someone who is comfortable presenting to leadership, interrogating the data behind the numbers, and exercising sound judgment to turn analysis into clear recommendations and decisions.

CBRE’s marketing organization operates across more than 100 countries, where decisions depend on data that is trustworthy, consistent, and clearly understood. This role is the bridge between the analytics the team produces and the decisions leadership makes, ensuring the implications of the data are credible and connected to marketing’s impact on the business.

What You’ll Do

Insight & Storytelling

• Interpret marketing performance data across attribution, funnel, segmentation, and channel performance, translating analysis into findings, implications, and recommendations for marketing leaders and their teams.
• Develop compelling data visualizations and narratives that make complex analysis clear and persuasive to different audiences, using AI tools to produce sharper, tailored insights faster.
• Serve as a trusted analytical partner to stakeholders, turning business questions into structured analyses and clear answers.
• Engage marketing teams across regions by sharing interpretation, building relationships, and contributing to the analytics community of practice.

Delivery & Prioritization

• Prioritize and coordinate the team’s insights work in line with departmental strategic priorities, continually looking for ways to leverage new technology to work smarter and deliver more efficiently.
• Communicate clearly with stakeholders on scope and timing, setting expectations and keeping them informed as work progresses.
• Partner closely with the BI team to translate business questions into clear analytical requirements, align on the right data sources and methods, and co‑own delivery where work spans both teams.

Standards & Measurement

• Apply and maintain the measurement frameworks and metric definitions that keep analytics consistent across global and regional teams.
• Support adoption of analytics standards across regional teams, serving as a first point of contact for measurement questions.

Innovation & Ways of Working

• Bring an eye for innovation to how the team works — evaluating AI tools and new approaches, identifying high‑value applications, and adopting the ones that help CBRE gain efficiencies.

Leadership & Development

• Mentor and develop a marketing analyst, strengthening the team’s capability in interpretation, data storytelling, quality control, stakeholder communication, and the practical use of AI.