Marketing Analytics & Insights Lead

Summer Classics; Pelham (AL); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) with match

Paid time off

Employee Assistance Program

Product purchase discount

Job summary

Gabriella White seeks a Marketing Analytics Manager to own data-driven marketing decisions across our brands and channels. You will lead our agency of record for paid media and SEO, manage our databases, and turn raw numbers into actions that optimize every marketing dollar.

The role requires deep experience in analytics, CRM, and cross-channel reporting, with a focus on improving ROAS and customer engagement across email, web, and social.

Qualifications

• Five or more years in marketing analytics, database marketing, or direct-response advertising.
• Proficiency in Google Analytics or GA4, including traffic source interpretation.
• Experience with email marketing analytics, including open rate and CTR.
• Experience managing customer database segmentation in a CRM environment.
• Experience managing external vendors, including mail production or agencies.
• Familiarity with direct-response attribution and matchback methods.
• Ability to read and evaluate paid media performance dashboards.

Responsibilities

• Interprets marketing performance data across website, email, social, and search using Windsor.ai, GA4, Klaviyo, and Google Search Console.
• Analyzes email performance across Klaviyo accounts, using CTR as a key signal.
• Tracks engagement and funnel progression across Gabriella White websites.
• Owns customer and dealer database health in SugarCRM, including segmentation logic.
• Delivers a weekly marketing pulse summary to the CMO on email, traffic, and direct-response results.
• Serves as the primary contact for the agency of record, co-managing paid media and SEO.
• Reviews monthly matchback reports and maintains attribution methodology.
• Manages mail house and list vendor relationships and approves invoices.
• Produces monthly and quarterly cross-channel reports and evaluates growth opportunities.
• Influences marketing investment decisions across the business.

Skills

Marketing analytics

CRM

Vendor management

Data hygiene

Reporting

Communication

Tools

GA4

Klaviyo

SugarCRM

Google Search Console

Windsor.ai

Power BI

Job description

Gabriella White seeks a Marketing Analytics Manager to own data-driven marketing decisions across our brands and channels. You will lead our agency of record for paid media and SEO, manage our databases, and turn raw numbers into actions that optimize every marketing dollar.

The role requires deep experience in analytics, CRM, and cross-channel reporting, with a focus on improving ROAS and customer engagement across email, web, and social.