Marketing Analytics & Growth Specialist

Cady Studios, LLC; Alpharetta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

CADY Studios, LLC in Alpharetta, GA is seeking a highly analytical Marketing Analyst to drive growth through data-driven insights. You will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition and improve lifetime value.

The ideal candidate combines deep analytical capability with a growth mindset and stays current on mar-tech trends to continuously improve performance across channels and campaigns.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field.
• 3–5+ years in marketing analytics, growth analytics, or performance marketing.
• Advanced SQL skills required.
• Experience with BI tools and dashboard development.
• Advanced Excel or Google Sheets modeling skills.
• Strong understanding of digital marketing metrics and funnel optimization.
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics.
• Onsite Role - Innovation Center (Alpharetta, GA) 5 days a week.

Responsibilities

• Analyze full-funnel performance across all digital and print channels.
• Leverage GA4 to analyze user behavior, conversion paths, cohort performance, and channel contribution.
• Identify opportunities to improve conversion rates, average orders and lifetime values.
• Develop attribution models and measure incremental impact of campaigns.
• Translate data into clear recommendations that drive measurable growth.
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: Analyze campaign, journey, and triggered email performance.
• Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.)
• Build and maintain dynamic revenue and demand forecasting models.
• Create scenario-based projections to support budget allocation and growth planning.
• Monitor KPIs and provide variance analysis with actionable insights.
• Model elasticity, response curves, and incrementality across paid, owned, and lifecycle channels.
• Monitor KPI performance and deliver variance analysis against forecast and budget.
• Partner with Finance to align marketing performance with revenue and EBITDA goals.
• Design scalable tracking architecture for new campaigns, lifecycle triggers, and digital product flows.
• Ensure accurate cross-platform measurement between GA4, CRM, Salesforce Marketing Cloud, Braze, and BI dashboards.

Skills

Advanced SQL

BI tools

Excel modeling

Digital marketing metrics

GA4 / Google Analytics

Education

Bachelor's degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Braze

DOMO

Google Analytics

Job description

CADY Studios, LLC in Alpharetta, GA is seeking a highly analytical Marketing Analyst to drive growth through data-driven insights. You will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition and improve lifetime value.

The ideal candidate combines deep analytical capability with a growth mindset and stays current on mar-tech trends to continuously improve performance across channels and campaigns.