Marketing Analytics & Growth Manager

Alexandria Industries; Alexandria (MN); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Savings Plan

Paid Holidays

Paid Time Off

Job summary

Alexandria Industries seeks a marketing leader to drive B2B campaigns, generate leads, and elevate brand presence. You will analyze performance, manage website SEO/content, and collaborate with senior leadership to align strategies with business goals.

Qualifications include a Bachelor’s in Marketing or related field, 4+ years of experience in B2B manufacturing, and strong communication, Canva/Adobe tools proficiency, and a proven ability to lead cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public or Media Relations.
• 4+ years of progressive marketing experience.
• B2B manufacturing experience.

Responsibilities

• Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
• Develop and execute lead generation strategies to support profitable sales growth
• Owns website performance, user experience, SEO, and content
• Coordinate/Support the marketing and sales teams to improve lead quality and lead-to-customer conversion
• Review and analyze department data and trends to make continuous improvement recommendations
• Prepare and share marketing information with executives as requested

Skills

Campaign analysis

Lead generation

SEO expertise

Content creation

Cross-functional leadership

Communication skills

Education

Bachelor's degree in Marketing, Communications, Public/Media Relations

Tools

Canva

Adobe Creative Suite

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• Exhibit active leadership in order to model and support the company’s values, vision and strategies
• Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
• Provide support to Senior Leadership, Director of Business development and commercial department team members:
• Economic issues, Market trends and customer behavior related to our business
• Develop and execute lead generation strategies to support profitable sales growth
• Present research tables, trends, graphs, forecasts on markets and the economy
• Evaluate various economic policies and regulations that impact our business opportunities
• Owns website performance, user experience, SEO, and content
• Ensure accurate tracking of leads, campaign performance and customer interactions
• Manage all internal and external communications efforts (social media, digital signage)
• Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• Partner with Sales to improve lead quality and lead-to-customer
• Develop innovative marketing campaign ideas and support them from implementation to completion
• Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
• Lead the planning and execution of the customer leadership events when/if held
• Identify and monitor competitors and understand their core competencies
• Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
• Review and analyze department data and trends to make continuous improvement recommendations
• Prepare and share marketing information with board of directors and executives as requested
• Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
• Create communication pieces as needed (customer/employee newsletters, postings, )
• Guide and support customer satisfaction surveys through analysis and strategy
• Identify and implement methods for reducing costs and expenses in the department
• Respond to emergency situations during and after standard hours to resolve issues that may arise
• Develop and implement department goals and key measures that align with the mission, vision and values of the organization

OTHER JOB DUTIES (Not considered essential to the job)

Perform all other related assignments (including special projects) as required in a professional and cooperative manner.

Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.

MINIMUM QUALIFICATIONS

Education:

• Bachelors degree in Marketing, Communications, Public or Media Relations Experience:
• 4+ years of progressive marketing related experience
• B2B manufacturing experience

Other required Knowledge, Skills, and Abilities:

• Strong computer skills (Microsoft Suite)
• Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
• Exceptional public relations skills
• Self-directed, able to take initiative and exercise independent judgment
• Ability to create, foster and grow business relationships with leadership and team members
• Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
• Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
• Ability to support business units with numerous high priorities in multiple locations
• Excellent oral and written communication skills
• Strong attention to detail
• Credible, with excellent business acumen and high level analysis skills
• Strong team focus with the ability to work effectively in a professional and team environment
• Ability to provide strong servant leadership to support team members
• Ability to take part in continuous education and training
• Ability to interact at a high level with all levels of the organization
• Ability to maintain professionalism and composure in every situation
• Ability to travel to marketing related events as needed

BENEFITS

• A.I. Family Health & Wellness Clinic - Free to all employees
• Group Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Savings Plan
• 401(k) Company Match
• Flexible Spending Account (FSA)
• Basic Life Insurance
• Short Term & Long Term Disability Insurance
• Voluntary Accident, Hospital & Critical Illness Insurance
• Paid Holidays
• Paid Time Off (PTO)
• Paid Volunteer Hours (8hrs. per year)
• Company Provided Work Uniforms
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• PPE Reimbursement

The anticipated pay range for this position is $75,000 - $105,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.