Growth Marketing & Analytics Lead

Alexandria Industries; Alexandria (MN); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Savings Plan

Paid Holidays

Paid Time Off

Job summary

Alexandria Industries seeks a marketing leader to drive B2B campaigns, generate leads, and elevate brand presence. You will analyze performance, manage website SEO/content, and collaborate with senior leadership to align strategies with business goals.

Qualifications include a Bachelor’s in Marketing or related field, 4+ years of experience in B2B manufacturing, and strong communication, Canva/Adobe tools proficiency, and a proven ability to lead cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public or Media Relations.
• 4+ years of progressive marketing experience.
• B2B manufacturing experience.

Responsibilities

• Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
• Develop and execute lead generation strategies to support profitable sales growth
• Owns website performance, user experience, SEO, and content
• Coordinate/Support the marketing and sales teams to improve lead quality and lead-to-customer conversion
• Review and analyze department data and trends to make continuous improvement recommendations
• Prepare and share marketing information with executives as requested

Skills

Campaign analysis

Lead generation

SEO expertise

Content creation

Cross-functional leadership

Communication skills

Education

Bachelor's degree in Marketing, Communications, Public/Media Relations

Tools

Canva

Adobe Creative Suite

Job description

Alexandria Industries seeks a marketing leader to drive B2B campaigns, generate leads, and elevate brand presence. You will analyze performance, manage website SEO/content, and collaborate with senior leadership to align strategies with business goals.

Qualifications include a Bachelor’s in Marketing or related field, 4+ years of experience in B2B manufacturing, and strong communication, Canva/Adobe tools proficiency, and a proven ability to lead cross-functional teams.