Marketing Lead

SD Wheel Corp.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

SD Wheel Corp. is seeking a Marketing Lead to drive the division’s marketing and brand strategy, leading campaigns to grow brand awareness and sales.

You will work with leadership to create initiatives across digital advertising, customer service, web/data, and supply chain to optimize the customer purchase journey. You will mentor teams, focus on massive social growth, and partner with the Creative Director and Marketing Manager to launch new EEI initiatives, while promoting a strong,

Qualifications

• Associates degree in Marketing or Business.
• Bachelor’s degree in Marketing or Business preferred.
• 3+ years branding experience required.
• 3+ years campaign execution and consumer insights experience.
• Cross-functional leadership experience.

Responsibilities

• Independently execute marketing campaigns to drive audience and revenue growth.
• Collaborate with support divisions to deploy monthly marketing campaigns.
• Coordinate with supply-chain to promote in-stock/high-value brands.
• Manage financial analytics and sales performance.
• Mentor teams and drive ROI through weekly 1:1s.
• Identify trends to grow MASSIVE social channels (YouTube, TikTok, Instagram, Facebook).
• Leverage vendor relationships to manage promotions and product focus.
• Align content with brand tone and guidelines with Digital Advertising.
• Monitor campaign performance and key metrics.
• Identify new product lines for marketing and coordinate with supply chain.
• Support planning and on-site activation of shows/events.

Skills

Independence

Teamwork

Creativity

Problem solving

Analytical skills

Communication skills

Lean management

Marketing management systems

Brand strategy

Social channel strategy

Leadership

Strategic thinking

Education

Associates degree in Marketing or Business

Bachelor’s degree in Marketing or Business, preferred

3+ years of branding experience

3+ years of expertise in campaign execution and consumer insights

Tools

Marketing management systems

Catch ball techniques

Lean Business Performance management systems

Job description

Job Description

The Marketing Lead is responsible for managing the execution of the marketing & brand strategy to ensure sales growth, brand wellbeing, and maximizing profits of the division. Lead, create, and implement marketing campaigns alongside Marketing leadership focusing on brand awareness, massive social growth, sales growth, and customer confidence that will allow your division to meet and exceed year over year targets. Assist in connecting support divisions to execute fully integrated marketing campaigns such as digital advertising, customer service, web/data, and supply chain to manage the entire customer purchase stream on available products. Lead by example through mentoring and providing tactical guidance that will foster critical thinking and build a badass culture daily. This position will work closely with the Creative Director and Marketing Manager to launch new EEI initiatives.

Job Duties

• Independently execute marketing campaigns that foster audience & revenue growth while focusing on available products to hit monthly sales targets and drive maximum profits.
• Collaborate with existing support divisions to effectively deploy monthly marketing campaigns.
• Collaborate with the supply-chain team to ensure we promote what’s in stock and/or high value brands.
• Manage financial analytics and management of sales.
• Inspire team members and guide true dream jobs through mentoring & weekly 1:1's that allow teams to easily understand efficiency, workflow independence, and ROI that empowers successful employees for growth opportunities.
• Identify cutting edge content strategies and trends using key systems that grow MASSIVE social channels on YouTube, TikTok, Instagram, Facebook, and new social media platforms.
• Utilize internal and external relationships with vendors and ambassadors to manage brand perception, exclusive promotions/products, and ensure our teams have the information and product they need to establish campaign focuses.
• Collaborate with the Digital Advertising team to ensure content/advertisements align with our brand tone & brand guidelines.
• Monitor sales & other key driver metrics to track campaign effectiveness/implementation.
• Pinpoint new product lines we can market, work with supply chain teams & ninjas to bring them fruition.
• Support the planning and on-site activation of shows or other in person events.

Knowledge, Skills, and Abilities

• Ability to work independently and as part of a team
• Strong teamwork and collaboration skills
• Creativity, customer focus, and strong attention to detail
• Strong problem solving and decision- making skills
• Strong organizational and analytical skills
• Clear verbal and written communication skills
• Competent in Lean Business Performance management systems.
• Competent in marketing management systems and catch ball techniques.
• Competent in brand origination, brand tone, and understanding the voice of the customer.
• Competent in organic, video, and social channel strategies that drive audience growth.
• Competent in problem solving using data and analytics.
• Ability to think strategically to put your division ahead of the competition in brand & marketing
• tactics.
• Competent in leadership skills that can inspire/lead a team through strategic plans and also curate
• passionate leaders.
• Ability to move in minutes and hours & can root-cause problems and implement solutions same
• day.
• Ability to work both independently and across teams, providing leadership and influence at all levels of the organization

Education

• Associates degree in Marketing or Business
• Bachelor’s degree in Marketing or Business, preferred
• 3+ years of branding experience
• 3+ years of expertise in campaign execution and consumer insightsPrevious experience in cross-functional leadership

Position Type/Expected Hours of Work

This is a full-time position.

Expectations

• Location: Onsite- Wrightstown, WI
• Open and honest communication with leadership and peers
• Own your plan, own your work
• Always follow up and follow through
• Stay positive, own your mood

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.