Marketing Analytics & Effectiveness Associate — AI Insights

Goldman Sachs; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

Goldman Sachs Marketing Analytics and Effectiveness Associate in New York combines marketing strategy, data analytics, and emerging technology to measure performance and drive smarter decision-making. You will work with strategy, paid media, web, social, design, and external partners to develop scalable insights and translate complex data into actionable recommendations.

The role demands collaboration in a fast-paced environment, building AI-enabled dashboards and reporting that unify disparate

Qualifications

• 3–5 years of experience in marketing analytics or related field.
• Strong analytical and structured problem-solving skills.
• Genuine enthusiasm for AI and emerging technology.
• Experience evaluating paid media measurement, web analytics, SEO/AI search, social listening, or surveys.
• Experience using measurement platforms (e.g. DCM, SA360, Adobe, Google Analytics, Sprinklr).
• Technical fluency or willingness to learn SQL, Python, BI tools; deep engineering not required.
• Strong client service instincts and ability to build credibility with stakeholders.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Drive Measurement and Insights: analyze campaigns, identify patterns, and provide clear recommendations.
• Build and Test with Emerging Technology: experiment with AI and automation, scale successful tests.
• Build AI-Enabled Measurement and Reporting: design and deliver automated dashboards.
• Partner across Functions: collaborate with strategy, paid media, web, social, design and partners.
• Execute with Precision: own tasks and deliver high-quality results on time.

Skills

Marketing analytics

Data-driven decision making

Cross-functional collaboration

Communication

Problem solving

AI enthusiasm

Tools

SQL

Python

GA/Google Analytics

SA360

Adobe Analytics

BI/Visualization

Job description

Goldman Sachs Marketing Analytics and Effectiveness Associate in New York combines marketing strategy, data analytics, and emerging technology to measure performance and drive smarter decision-making. You will work with strategy, paid media, web, social, design, and external partners to develop scalable insights and translate complex data into actionable recommendations.

The role demands collaboration in a fast-paced environment, building AI-enabled dashboards and reporting that unify disparate