Marketing Analytics & AI Insights Associate (NY)

The Goldman Sachs Group; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

The Goldman Sachs Group is seeking an Analytics and Effectiveness Associate in New York to combine marketing strategy, data, and emerging technology to improve how we measure and decide. The role blends collaboration with technical teams and business stakeholders to elevate marketing impact and transparency.

Ideal candidates bring 3–5 years in marketing analytics, strong problem-solving ability, and enthusiasm for AI, plus experience with measurement platforms and SQL/Python or BI tools.

Qualifications

• 3-5 years of experience in marketing analytics, measurement, strategy, data/analytics consulting, marketing technology or a related field.
• Exceptional analytical and structured problem-solving skills, with an instinct for getting to the underlying question rather than simply reporting the data.
• Genuine enthusiasm for AI and emerging technology, demonstrated through hands-on experimentation, curiosity and a desire to continuously learn.
• Experience evaluating paid media measurement, web and digital analytics, SEO/AI search, social listening, brand lift studies or quantitative research and survey methodologies.
• Experience using measurement platforms (e.g. DCM, SA360, Adobe, Google Analytics, Vivvix Media Radar, Sprinklr, BrightEdge, etc.).
• Technical fluency or willingness to learn SQL, Python, BI/visualization platforms, APIs and/or AI/LLM tools; deep engineering expertise is not required.
• Strong client service instincts and the ability to build credibility and productive relationships with both technical and non-technical stakeholders.
• Excellent written, verbal, and presentation skills, with the ability to translate complicated ideas and topics into clear insights and takeaways.
• Strong ownership mentality, unmatched work ethic, and exceptional attention to detail, with the ability to thrive in a fast-moving environment.

Responsibilities

• Drive Measurement and Insights: Analyze marketing campaign and audience performance, identify patterns and opportunities, and turn complex data into sharp strategic insights and clear recommendations.
• Build and Test with Emerging Technology: Experiment with AI, automation, and other emerging capabilities, rapidly testing where they can create meaningful business value and translating successful experiments into scalable solutions.
• Build AI-Enabled Measurement and Reporting: Design, build, and deliver automated, AI-enabled dashboards and reporting solutions that bring together disparate data sources, surface insights and trends, and reduce manual analysis.
• Partner across Functions: Work closely with strategy, paid media, web, social, design, and external partners to develop and scale new capabilities, while building and maintaining trust among partners.
• Execute with Precision: Take ownership, move quickly, and maintain an exceptionally high bar for quality and ….

Skills

Analytical thinking

AI and emerging tech interest

Marketing analytics

Measurement platforms

SQL/Python/BI tools

Client relationship skills

Clear communication

Ownership and attention to detail

Tools

DCM

SA360

Adobe Analytics

Google Analytics

Vivvix Media Radar

Sprinklr

BrightEdge

Job description

The Goldman Sachs Group is seeking an Analytics and Effectiveness Associate in New York to combine marketing strategy, data, and emerging technology to improve how we measure and decide. The role blends collaboration with technical teams and business stakeholders to elevate marketing impact and transparency.

Ideal candidates bring 3–5 years in marketing analytics, strong problem-solving ability, and enthusiasm for AI, plus experience with measurement platforms and SQL/Python or BI tools.